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Peggy Gou named Maybelline New York’s global brand ambassador

The iconic Korean-born, Berlin-based DJ and music producer encourages individuality in her upcoming campaigns
May 29, 2024/20.59

Peggy Gou
DJ, electronic music icon and former Harper’s Bazaar Korea correspondent Peggy Gou (페기구) has been appointed Maybelline New York’s latest global ambassador.

Gou came to mainstream attention with her song ‘(It Goes Like) Nanana’ in 2023. She will front product and brand campaigns for Maybelline, taking the angle of inspiring people to embrace their individuality and expressing it through make-up.

Gou has 4·2 million Instagram followers.

Her first campaign will be for Maybelline’s SuperStay Matte Ink Liquid Lipstick.

‘Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression,’ said Trisha Ayyagari, global brand president, Maybelline New York.

Gou added, ‘I am honoured and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity—values that resonate deeply with me.

‘Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.’

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Filed by Lucire staff