Lucire
The global fashion magazine February 14, 2025 
Out now: Lucire issue 50, with free postage for UK

Charity: Water launches Unshaken: Haïti

March 22, 2010/8.52

From editor-at-large Summer Rayne Oakes’s blog: Charity: Water’s Unshaken: Haïti programme, launching today (World Water Day) at 10 a.m. GMT. ‘The video they shot is mesmerizing. Scott [Harrison]’s ability to give a face to human destruction, despair and hope is palpable.’    Charity: Water aims to help 11 regions in Haïti build long-term clean water […]

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Leonardo DiCaprio highlights TAG Heuer’s climate change efforts

March 19, 2010/11.09

From top Tesla’s Elon Musk, TAG Heuer CEO Jean-Christophe Babin and Leonardo DiCaprio. Leonardo DiCaprio and J.-C. Babin with the Grand Carrera Pendulum concept watch. Leonardo DiCaprio, J.-C. Babin and TAG Heuer honorary chairman Jack Heuer. The unique TAG Heuer Tesla Roadster. Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in fighting climate […]

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First videos: BMW unveils new 5-series Touring

March 15, 2010/23.14

This very attractive estate is the new BMW 5-series Touring, unveiled officially today. It’s more elegant than its predecessor, and has many of the features of the saloon announced last year.    There is an optional eight-speed automatic transmission to aid fuel economy, and, depending on the model, brake energy regeneration and an automatic start–stop […]

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Porsche reveals 918 Spyder concept as environmental response

March 3, 2010/9.00

Normally, we don’t profile concept cars in Lucire: cars that appear at shows but are not available to the public. They usually demonstrate the company’s advanced thinking, but they tend not to be things we can buy for some years.    However, we’ll make an exception for the Porsche 918 Spyder concept shown at the […]

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Audi releases first official video of A1

February 10, 2010/10.26

Audi has released its first official video, along with accompanying photographs, of its A1 model, to début at next month’s Salon de Genève car show.    The emphasis of the new model is on quality, which Audi says its young buyers want in a compact package. The A1 model is aimed squarely at the BMW […]

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Views from the Medinge Group’s 2010 Brands with a Conscience ceremony

January 29, 2010/13.23

Left Jean-Luc Colonna d’Istria of Merci. Right Medinge director and MIP dean Pierre d’Huy translates for Dominique Benoît of Pictet et Cie. Below The Brands with a Conscience certificate, designed by UffindellWest. The Medinge Group had a slightly smaller Brands with a Conscience ceremony today at the Management Institute of Paris, reflecting the international nature […]

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BMW previews its Detroit show stars

January 5, 2010/15.42

BMW has previewed the models it will show at Detroit (the North American International Auto Show) later this month. The Z4 sDrive35is will receive its American début—BMW emphasizes it can do 26·1 mpg (US), while hitting 100 km/h in 4·8 seconds. (The regular sDrive35i that Lucire tested managed a respectable 29 mpg touring.)    BMW […]

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Running out of time

December 29, 2009/1.30

[Cross-posted] I posted this on my Tumblog earlier today but it is worth repeating here: I captioned it, ‘We probably will keep thinking [climate change] is someone else’s problem till we encounter threats like the Maldives and other places do: if we don’t do something, our country will disappear. But this graphic is a heck […]

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Volvo gives more info on electric C30 hatchback

December 19, 2009/2.14

Volvo showed an electric C30 some time ago. Still a concept, the company is showing more details, with a test fleet promised for 2010. The cars can run on electricity on a single charge for 150 km—which means it suits 90 per cent of European drivers.    Our video below has comments from Volvo, as […]

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Miss Sweden, Azra Duliman, attends COP 15

December 16, 2009/10.48

Miss Sweden 2009, Azra Duliman, is presently in København to attend COP 15, after being chosen by Green Cross, the environmental organization founded by Mikhail Gorbachev.    Duliman, a law student, was chosen as Miss Sweden earlier this year based in part on her record of working on human rights’ issues.    Duliman says in […]

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