Lucire
The global fashion magazine December 14, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

A reminder about the “Model Mayhem scam”

January 12, 2009/4.12

Repeating a post made in August 2008: please be on alert, at sites such as ModelMayhem.com, for anyone claiming to be from Lucire based at 32 Vauxhall Bridge Road, London. There is no Lucire office there. We do not send emails from Rocketmail [and we would never have an address in the format of luciremagazine**@gmail.com]. […]

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Britney Spears turns her image around, as predicted

January 7, 2009/5.38

Above: Britney Spears in a Hidden Fantasy print advertisement for Elizabeth Arden. Who would have guessed, when we published our piece, ‘Rescuing the Britney Spears Image’ in March last year, that the singer’s negative image could be overturned so substantially by January 2009?    Since March 2008, Spears has made a proper comeback—despite continuing bad […]

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After a negative experience, Crowne Plaza Today Gurgaon impresses

January 6, 2009/10.48

Wow.    That’s all I can say after the Crowne Plaza’s contact with me yesterday.    I wasn’t that complimentary about the Crowne Plaza Today Gurgaon hotel during my time in India on my personal blog. The service was a trifle slow for such a top-rated (and expensive) establishment, and I blogged about it, almost […]

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TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners

January 1, 2009/7.42

Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400. Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, […]

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Breakfast at Shanti Home

December 30, 2008/17.12

While Stanley had grander breakfasts at Shanti Home, I was in a rush one morning. Chef Adil Khan promised he could rustle something up in five minutes and he was true to his word, as the masala omelette and mango juice (left) appeared very rapidly.    During less rushed mornings, the chef and his team […]

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Simply Paris dans la nouvelle ville

December 20, 2008/11.03

Simply Paris, famous in Wellington for its pastries and French cuisine, opened a new shop in the capital city’s fast-gentrifying Newtown district (at 112 Riddiford Street) on December 18. Pascal and Agnès Chivot welcomed such luminaries as HE Michel Legras, Ambassador of France; Her Worship Kerry Prendergast, Mayor of Wellington; Miss New Zealand Samantha Powell […]

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The better half: The Golden Tide on Sunday

December 13, 2008/5.56

Half the country likes National Radio—or Radio New Zealand National, to give it its proper name these days—during the summer, and half the country dislikes it. The programming changes from the usual formula and I have often said that shows like Matinee Idle (not a misspelling) are among the highlights of the wireless year. While […]

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H&M and Electrolux discuss CSR

December 10, 2008/11.21

I’ve been preaching corporate social responsibility (CSR) for many years—indeed, most of this century—which is probably why I was invited to the Medinge Group (though its name had not then been coined) many years back. Our first book, Beyond Branding, was a call to action for companies on transparency and integrity, and centred in many […]

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Mini reveals new cabriolet

November 29, 2008/0.59

Mini has revealed its new convertible, based on the latest platform. Earlier this year, Lucire tested the Clubman estate, which we dubbed a fashion item for the RAV4 crowd turning away from SUVs because of their negative image in 2008. The cabriolet should equally be a winner for BMW and Mini, especially with new engines, […]

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New London footwear label is a trip

November 27, 2008/15.12

We like this idea: Above + Below London, a new footwear label, uses fabrics that have been reclaimed from London buses and Underground carriages from the 1950s through to the 1990s—with the permission of Transport for London. Some are rare and will likely take wearers back to an earlier era.    Central St Martin’s graduate […]

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