Lucire
The global fashion magazine April 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Stephanie Chaves-Jacobsen: the next actress of note?

November 23, 2007/4.22

I’m thinking ahead to 2008, as many folks in my shoes would. And I have had some thought about future celebs and who I wouldn’t mind securing for our pages.    When Lucire editor Laura Ming-Wong chose Bruna Tenorio as one of our faces for 2008 in issue no. 24, I noticed that models and actresses […]

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A future Lucire Car to Be Seen in?

October 28, 2007/5.19

[Cross-posted] Honda’s Takeo Fukui has said that he will put the world’s ?rst hydrogen fuel-cell car on the market by next year, with a sticker price of around £50,000. The car emits water vapour as its “exhaust”.    This is fabulous thinking: rather than hold the technology back, as all the other automakers are doing, […]

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Supporting literacy: recycle your magazines

October 11, 2007/22.56

‘Magazine publishing powerhouses and reading advocates team to inspire schools to join global magazine recycling initiative for literacy’. The press release may have a long headline, but the cause is a worthy one.    Since 2005, Lucire has supported the initiatives of MagazineLiteracy.org, aimed at promoting literacy to children initially in the US, through the use […]

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The little anomalies of life

October 8, 2007/4.39

The original ‘People’s Coffee’ lies on Constable Street. ‘People’s’, or ‘Peeps’, as it is affectionately known, is the real deal among the over-hyped climate of charity-based companies. There are certain unspoken rules by which it makes ot easy to pick a newbie. First, the wait is part of the process: you are buying a “boutique coffee”. If […]

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When fashion and beauty magazines bore

October 3, 2007/0.27

A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]

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Mailing follies

October 2, 2007/1.16

A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this.    ‘Have you received the samples yet?’    ‘No, where did you send them?’    ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’    China?    Let me repeat that: […]

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OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. You may also like Lucire updates: emerging […]

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The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Curves are back at Prada

September 30, 2007/1.49

From the Murdoch Press today, reporting from Milano. THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin […]

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The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

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