Lucire
The global fashion magazine May 17, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Electric Mini Es hit UK streets

November 25, 2009/16.03

BMW has announced that 20 prototype Mini E electric cars will be on British roads from next month, as part of a research project. They will be driven by successful online applicants, as part of a six-month leasing programme that begins in December. A second round of applications will be accepted in mid-2010, with Mini […]

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First videos: new BMW 5-series saloon revealed

November 23, 2009/23.16

For those who lamented the disappearance of the elegant BMW 5-series, or 5er-Reihe in German, lament no more: the new 5 was unveiled today, and we have the first videos of the car.    It’s a far more attractive vehicle than the outgoing saloon, taking cues from the larger 7-series, and putting them into a […]

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Land Rover celebrates 20 years of the Discovery

November 17, 2009/21.47

In many respects, we’re lucky the Land Rover Discovery is still around. In 1989, the British motor industry was excited by the prospect of a new model from Land Rover that would bridge the gap between the iconic Defender model and the Range Rover, which had become ever more plush in the 1980s. Tipped to […]

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Behind the scenes with Sylvie van der Vaart on the BMW hair test

November 15, 2009/9.31

At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and the Netherlands’ most famous WAG, had her hair blown about severely […]

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McLaren puts MP4-12C through its paces

November 13, 2009/11.29

McLaren is a name that should conjure up many positive images for New Zealanders through its founder, Auckland-born Bruce McLaren, and by spring 2011, it should give car aficionados even more reason to get teary-eyed.    The UK-based company is preparing to launch its second production car, the MP4-12C, which features a twin-turbocharged 3·8-litre V8, […]

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Stephen Fry and brumplum: it’s a good-news story

November 1, 2009/9.35

Despite Stephen Fry and fellow Tweeter, brumplum, settling their differences four hours ago, many media outlets are content to spread the bad news that the actor–writer is poised to quit Twitter this morning.    Yesterday, brumplum called Fry ‘boring’, which the actor took to heart while he felt down. Brumplum later apologized for the remark. […]

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Ferrari World Abu Dhabi is Maranello’s theme park

/3.06

In tribute to its brand, Ferrari will open Ferrari World Abu Dhabi next year, a theme park with 20 state-of-the-art attractions including the world’s fastest roller-coaster (travelling at over 200 km/h), all under a roof spanning 200,000 m². A G-force experience ride goes over the 48 m roof, to a 62 m point. There will […]

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Sylvie van der Vaart gives BMW the hair test

October 29, 2009/22.57

Former Miss Bundesliga and the Netherlands’ and Germany’s most famous WAG, Sylvie van der Vaart, puts the BMW convertible to the hair test in the company’s München wind tunnel. The full story is here on our website. You may also like Behind the scenes with Sylvie van der Vaart on the BMW hair test Lucire […]

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Getting Lucire back in your Facebook feeds

October 25, 2009/3.01

Facebook recently changed its News Feed, with some strange consequences. The first is that Facebook selects 250 of your friends for you to follow on your feeds—which means you must manually tell it to select all your friends by raising the limit (there is information here on how to fix that). But more important for […]

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Twelve things you might not have known about Lucire

October 20, 2009/11.00

This post has gone online exactly 12 years since Lucire went live on the internet (October 20, 1997, 6 a.m. EST), to commemorate our anniversary.    Since those humble beginnings, Lucire has branched out from the web and into international print editions. And rather than go on about our history as we did in editions […]

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