Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.    They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board. […]

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Zalando launches positive summer campaign preempting a post-COVID era

May 22, 2021/23.32

Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer.    The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]

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Citroën redefines the large family car with the C5 X

April 13, 2021/22.02

William Crozes/Continental Productions Is this the future of the CD- and D-segment family car? Citroën has unveiled its C5 X, the third generation (if you don’t count the C5 Aircross) of the C5 line, blending saloon, estate and SUV ideas.    Sales of conventional saloons and estates in this segment have been dropping for some […]

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Cole Haan launches fashionable golf footwear collections for spring ’21

April 1, 2021/13.47

As a company that believes in accessible style, Cole Haan has launched its first golf footwear collection, débuting for spring 2021 and available now.    There are three collections with names that Danes might balk at, as Cole Haan takes a character out of their alphabet for stylistic reasons and not pronounciation ones: ØriginalGrand, GrandPrø […]

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Reebok, Banana Republic and GMSV mark International Women’s Day

March 7, 2021/23.20

Reebok has a campaign called It’s a Man’s World, but with the words struck out, for its International Women’s Day promotion, created by the all-female creative collective Madwomen. Four sneakers in two collections are promoted—the Club C Double, Classic Leather Double, Legacy 83 and Zig Kinetica. The first collection features the sneakers with multiple colours […]

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Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

February 24, 2021/11.50

Nigel Shafran/Self-Portrait Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.    Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to […]

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