Lucire
The global fashion magazine April 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Getting Lucire back in your Facebook feeds

October 25, 2009/3.01

Facebook recently changed its News Feed, with some strange consequences. The first is that Facebook selects 250 of your friends for you to follow on your feeds—which means you must manually tell it to select all your friends by raising the limit (there is information here on how to fix that). But more important for […]

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Blend the World

October 6, 2009/6.09

We’ve had brands that talk about their social conscience as far as the environment is concerned. Danish fashion house Blend A/S has taken its activities further: by creating a campaign that centres on the idea of global unity.    Its aim is to speak to the globally minded consumer, one which Lucire identified in 2003–4 […]

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Tomorrow, blogs might even drive print magazines

September 5, 2009/12.04

The ‘Insider’ section has now been facelifted for the first time, bringing it in line with the new pages on the Lucire website. It has also dawned on us that this blog celebrates its second anniversary.    Lucire was a late convert to blogging, even though I had been blogging away—on a very irregular basis—since […]

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The Lucire website, à la une

September 4, 2009/13.32

If you came via the home page today, then you’ll know Lucire has a new look on the web. We haven’t put this design on all the pages yet—obviously this page, at the time of writing, still has the old look. But we are continuing to roll it out across the site and all subsequent […]

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Where have all the chat rooms gone?

June 14, 2009/9.50

[Cross-posted] One of the topics raised by Summer Rayne Oakes, author of Style, Naturally and a scientist and strategist in her own right—not to mention Lucire’s editor-at-large—was why chat rooms fell out of favour this century.    During the last week, Summer Rayne and I had plenty of good chats, but this is probably one […]

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Twitter ratios of the rich, famous or arrogant

May 2, 2009/1.28

[Cross-posted] If a Twitter presence is de rigueur in 2009, then who is using it as a tool for generating dialogue and connecting with stakeholders?    A few weeks back, I posted my top 10 reasons for following someone on Twitter. While not everyone agreed with the 10, I dare say that the majority struck […]

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The Lucire Wordle

March 14, 2009/9.34

This is a lovely tag-cloud from a service called Wordle, which takes blog feeds and rearranges them as a graphic in a variety of typefaces. The image, taken from Lucire’s ‘Insider’ feed as of yesterday, is licensed by Creative Commons, attributed to Wordle. You may also like Tomorrow, blogs might even drive print magazines Lucire […]

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Follow Lucire on Twitter

January 11, 2009/2.39

I have to confess to being a Twitter sceptic, hence it has taken so long (as it did with a Lucire blog!) for this title to have a page there. But for those wishing to get headlines and the occasional update from Lucire, head over to twitter.com/lucire. We’ve a history of engaging with readers properly, […]

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After a negative experience, Crowne Plaza Today Gurgaon impresses

January 6, 2009/10.48

Wow.    That’s all I can say after the Crowne Plaza’s contact with me yesterday.    I wasn’t that complimentary about the Crowne Plaza Today Gurgaon hotel during my time in India on my personal blog. The service was a trifle slow for such a top-rated (and expensive) establishment, and I blogged about it, almost […]

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Lucire expands to cover web video with InTheSeen tie-up

December 14, 2008/11.40

Lucire, New Zealand’s internationally published fashion magazine, has formed an alliance with InTheSeen (intheseen.co.nz), which will provide original online video programming for the title at lucire.tv. This means that Lucire will enter 2009 covering print, web, mobile and online video media.    InTheSeen will provide custom, original programming for Lucire, initially in its New Zealand […]

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