Lucire
The global fashion magazine May 4, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

MoEa launches sustainable sneakers made from fruits and plants

August 1, 2021/13.16

We can see MoEa’s bio-based sustainable sneakers, made from fruits and plants, being the next big thing in footwear. Fully vegan, fully recyclable, PETA-audited and approved, and handcrafted in Porto, Portugal, each MoEa pair is made from one fruit and one plant that have been turned into wearable materials.    The first batch comprises designs […]

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The Firebird a triumph for the Royal New Zealand Ballet and Loughlin Prior

July 29, 2021/14.49

Stephen A’Court Every element came together for the Royal New Zealand Ballet’s The Firebird Loughlan Prior’s The Firebird is a triumph for the Royal New Zealand Ballet, one that raises Prior’s own high standards, perfectly suited to the strengths of the company and its regular collaborators.    Its première at the Opera House in Wellington […]

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Are these the trends we’ll remember the 2020s by?

May 12, 2021/23.35

A fashion magazine seems to have a few roles. The first is to create a record of trends, not just reporting on them but preempting them, as a snapshot of where society is at any given moment. The second is arguably to chart culture itself, and just what the Zeitgeist is.    If the articles […]

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Lancôme and Muséum national d’histoire naturelle to preserve endangered plant species

April 22, 2021/12.29

F.-G. Grandin/MNHN; top photo by Agnès Iatzoura/MNHN Lancôme has partnered with the Muséum national d’histoire naturelle (National Museum of Natural History) with the aim of preserving endangered plant species, in a new conservation project.    In a statement, its global brand president Françoise Lehmann said, ‘We are proud to participate in the conservation of endangered […]

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Reebok, Banana Republic and GMSV mark International Women’s Day

March 7, 2021/23.20

Reebok has a campaign called It’s a Man’s World, but with the words struck out, for its International Women’s Day promotion, created by the all-female creative collective Madwomen. Four sneakers in two collections are promoted—the Club C Double, Classic Leather Double, Legacy 83 and Zig Kinetica. The first collection features the sneakers with multiple colours […]

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After the events of January 6, Emily Ratajkowski and others point to the real dangers

January 8, 2021/12.53

Inez & Vinoodh/Kérastase Above: Emily Ratajkowski (centre) in a new promotion for Kérastase, as promoted on her Instagram. But it’s what she wrote on Twitter that’s far more on point with the events of January 6 in the US. When you have US friends on all sides of the political spectrum—greens, Democrats, Republicans, libertarians—you tend […]

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Twenty years of Lucire’s Car to Be Seen in

December 14, 2020/3.07

Honda E: already inducted into the Red Dot Design Museum. The Honda E has been named Lucire’s Car to Be Seen in for 2020, the award joining a bunch of others from dedicated motoring and motoring media organizations around the world.    For some reason I thought the second-generation Toyota Prius was once named a […]

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Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

December 11, 2020/10.02

Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.    With […]

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