Lucire
The global fashion magazine April 15, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

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This looks familiar

September 30, 2007/12.28

Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog:    That’s Gemma Ward again in the centre. At least it’s part of the same […]

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Welcome to Vogue India: it’s about time

/4.39

  As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]

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Curves are back at Prada

/1.49

From the Murdoch Press today, reporting from Milano. THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin […]

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What of the old news page?

September 29, 2007/14.37

Before this blog started, we were collecting feeds from myself, US editor-at-large Summer Rayne Oakes, travel editor Stanley Moss and US correspondent Arabella Marie (pictured at left, in a very Americanized head shot) and putting the headlines and the first few words that followed them on to the Lucire news page.    That page has […]

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The L word (and other letters)

/1.55

[Cross-posted] I’ve commonly connected the brand-name research and work of Strategic Name Development with Bill Lozito, forgetting that this is not a one-man company. Diane Prange has been blogging at the company’s space, NameWire, and summarized some of their recent research, which I found quite fun.    She begins: Strategic Name Development conducted proprietary consonant research […]

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Ugly Betty gives the wrong idea

September 28, 2007/1.57

I know there were a lot of Ugly Betty advertisements on the Lucire site today, as the show premières for its new season on ABC in the US. Call it good targeting: those into fashion might be in to Ugly Betty, as many of our interns are. And I have heard of some admit that they expected to be […]

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The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

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No longer a myth

/0.29

It’s important for any blog to respect at least some journalistic standards, and I was today alerted to the background behind an earlier story that was criticized on this blog earlier this month.    Miranda Likeman at FashioNZ clears up her side of the story: Yesterday when I mentioned that I thought one show in particular […]

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