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Keds announces campaign with Mischa Barton


News

December 7, 2007/14.02


Mischa Barton is still hot property, even though her role on The OC has long ?nished, particularly with the younger set.
   Keds has announced that Barton is its new face for its line of spring 2008 sneakers, with the campaign having launched in New York earlier this week.
   The release notes, ‘The theme of the new campaign, Be True, is inspired by old Hollywood glamour along with Keds classic Hollywood heritage, as noted icons Katherine Hepburn, Marilyn Monroe and Audrey Hepburn were devoted fans of the brand. Aptly, it was shot on a reconstructed movie set mirroring back lots of iconic ?lms shot throughout the 1930s and 1940s. Photographed by world renowned fashion photographer Anne Menke and styled by Nikki Brewster, the shoot features Barton in the new spring 2008 collection, posing for her close-up, relaxing on set and enjoying the spotlight.’
   The campaign, with 10 layouts, breaks February and is expected to run in Lucky, Glamour, Vogue, Teen Vogue and InStyle.  


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celebrity / entertainment / fashion / Los Angeles / Lucire / New York
Filed by Jack Yan

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