Lucire
The global fashion magazine May 16, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Behind the scenes: Daria Werbowy and Lancôme Hypnôse Senses

July 1, 2009/3.55

We venture behind the scenes of the new Lancôme Hypnôse Senses commercial with Daria Werbowy, in the following video. Senses extends the Hypnôse line, first launched in 2005.    The new fragrance has been developed by Christine Nagel. You may also like Lancôme goes all out with lush Trésor in Love campaign Lancôme releases English-language […]

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A Long Term Relationship with hair

June 16, 2009/13.01

Given the long hair trend is back in a big way, it was refreshing to learn of a new Clairol product especially geared to it. Herbal Essences Long Term Relationship has higher conditioning levels, which should guard against damage better. Not bad for a mass-market brand, with shampoo, conditioner and treatment mask. There’s a red […]

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Claudia Schiffer is new face of Alberta Ferretti fragrance

June 14, 2009/5.32

The 1980s’ supermodels seem to be evergreen: Elizabeth Arden, Inc. sent us a release in French yesterday, saying that Claudia Schiffer will be the face of Alberta Ferretti’s first signature fragrance.    The fragrance and the campaign will be released in the autumn.    Creative Director Alex White collaborated with Alberta Ferretti on the concept […]

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From the A pillar to Verve

May 31, 2009/16.58

I know Lucire is not a car maga­zine, but I thought I should clarify my state­ments about the A-pillar area on the Peu­geot 308 SW being messy. At left is a photo­graph I took on my old cell illus­trating what I meant. Some people might like all these lines that go nowhere and every­where—I don’t. […]

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10 Years Younger goes live at Earl’s Court in July

May 15, 2009/11.20

Myleene Klass will open a live version of 10 Years Younger at Earl’s Court 2 between July 3 and 5.    Some of the TV show’s experts—Klass, Andrew Barton, Lisa Shepherd, Dr Uchenna Okoye and Jan Stanek—will be on hand to re-create the experience with those attending, with live demonstrations and makeovers.    Those interested […]

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Chanel unveils Jean-Pierre Jeunet-directed promo starring Audrey Tautou

May 5, 2009/11.40

Chanel’s latest No. 5 TVC, starring Audrey Tautou and directed by Jean-Pierre Jeunet, finally débuted this month (fittingly, on the fifth day of the fifth month). We think it’s one of the most stylish promotions ever filmed. Filming locations include a railway station in Nice and on the Bosphorus in İstanbul. You may also like […]

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Viva La Juicy to launch March 23 in New Zealand

March 19, 2009/5.25

Elizabeth Arden will launch the Viva La Juicy fragrance in New Zealand, extending its Juicy Couture range.    The new scent mixes mandarin orange, wild berries, honeysuckle, gardenia and creamy amber. On-sale is March 23, available in 50 and 100 ml bottles (NZ$110 and NZ$155). The line also includes Viva La Body Lotion, a delicious […]

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Pre-ID: a chat to Aliana McDaniel

March 12, 2009/22.06

Bronwyn Williams talks to Aliana McDaniel at the Ali McD agency as we lead up to the Emerging Designers’ Awards tonight and ID Dunedin tomorrow night. On the make-up Our trainee make-up team is doing the faces for both the Emerging Designers and the ID show. The Emerging Designers show has one look: it is […]

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The search for the next Miss Sweden has begun

March 9, 2009/12.13

The search for the next Miss Sweden has begun.    My own affiliation with this pageant—Fröken Sverige to use its name in its native language—began six years ago, and I am happy to say this year I will be far more involved. I will let the publicity machine talk about my role in due course. […]

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Keeping fit the Cirque the Soleil way with Reebok

February 26, 2009/23.02

Cirque du Soleil was the subject of a large article in the first Twinpalms Lucire in Thailand, but we didn’t expect it would really get in to fashion. Enter Reebok, which has followed up the Step Reebok programme of the late 1980s with Jukari Fit to Fly, an exercise routine developed with the circus arts’ […]

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