Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Mini re-creates Goodbye Pork Pie chase scene to launch fourth-generation model

June 13, 2014/4.53

When BMW launched its Mini at the turn of the century, it resisted doing the obvious thing in its marketing: reenacting The Italian Job. Over the years, various retro Mini marketing ideas have, nevertheless, surfaced, such as ‘Minis have feelings, too,’ re-created one Christmas, and for the New Zealand market, BMW is digging in to […]

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The Voice US winner Cassadee Pope is Proactiv’s new celebrity spokeswoman

June 10, 2014/13.29

Cassadee Pope, winner of the third season of the US version of Dutch show The Voice and CMT Breakthrough Video of the Year, is the new spokeswoman for Proactiv.    Pope is the latest young celebrity that the acne-fighting skin care range has tapped to connect with consumers, endorsing the brand, following in the footsteps […]

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Inside Cannes: the stars and their L’Oréal Paris make-up

May 19, 2014/10.04

  L’Oréal Paris’s Inside Cannes series shows behind-the-scenes footage from its ambassadors at the Festival de Cannes: Eva Longoria, Freida Pinto, Gong Li, Jane Fonda, Julianne Moore, Zoe Saldaña, Karlie Kloss, Laetitia Casta, Inès de la Fressange, Liya Kebede, Leïla Bekhti, Isabeli Fontana, Natasha Poly, Léa Seydoux, Taís Araújo, and Grazi Massafera.    The spokeswomen […]

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Nelson Mandela: the last portrait photo shoot

December 6, 2013/13.07

Photographer Adrian Steirn’s film, 21 Icons South Africa, was released in the summer, and featured footage with Nelson Mandela, who passed away Thursday night South African time, aged 95.    Mandela was a symbol of South Africa’s struggle against apartheid, and was incarcerated by the country’s government for his active opposition to the racist, anti-democratic […]

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Supermodel Kate Moss is the face of St Tropez’s summer 2013 campaign

May 9, 2013/9.02

Kate Moss is the new face of St Tropez, the self-tanning brand, leading its first global advertising campaign.    Two shots have been released: one of Moss in a white, one-piece swimsuit, and another in the nude.    The campaign will be in print and online, and appear in point-of-sale materials from summer 2013. St […]

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