Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Lancôme goes all out with lush Trésor in Love campaign

April 3, 2010/4.50

Lancôme has launched its Trésor in Love fragrance, with a new and very lavish advertising campaign. Below are the first French-language commercial, along with what the French call un making-of. Marking out this commercial is a lush, orchestral score, grander than what we have heard from advertising of late. The third video features a behind-the-scenes […]

Read more



H&M releases behind-the-scenes video from Garden Collection shoot

March 17, 2010/23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model. You may also like David Beckham shows off his latest pics for his H&M Bodywear range Behind the scenes with David […]

Read more



Fashion Museum of Hasselt looks inside model Hannelore Knuts’s world

March 12, 2010/1.46

Model Hannelore Knuts, 32, has curated an exhibition, Fashion Testimony, to be shown at the Fashion Museum of Hasselt from March 27 to June 6, 2010.    Knuts’s exhibition offers a glance at her 10-year career, which includes working the professional catwalk at Chanel, Gucci and other top European labels.    Designers featured in the […]

Read more



Galeries Lafayette reveals Kate Moss for Longchamp space

February 27, 2010/0.16

On February 11, Kate Moss and Longchamp showcased their new collaboration at Galeries Lafayette Haussmann, Paris. On the same day, the company had done the same at Selfridges in London, with both stores featuring a modern, zebra-themed area in which customers can check out the bags close-up.    Paris shoppers can find Longchamp located at […]

Read more



Behind the scenes with Sylvie van der Vaart on the BMW hair test

November 15, 2009/9.31

At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and the Netherlands’ most famous WAG, had her hair blown about severely […]

Read more



Vintage by Kate Moss releases ad image, TVC

October 26, 2009/10.46

Supermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920s’ to 1930s’ feel, while the fragrance itself has fruity and floriental notes.    The print ad was shot by Mert and Marcus, featuring […]

Read more



Behind the scenes on the Summer Rayne Oakes interview

September 22, 2009/13.39

For Lucire readers who remember when editor-at-large Summer Rayne Oakes visited Wellington, here are a few shots, taken by head designer Tanya Sooksombatisatian, from behind the scenes of fashion editor Samantha Hannah’s interview (broadcast on Snap Star and this site), talking about Summer Rayne’s book, Style, Naturally. The interview was held at St John’s Bar. […]

Read more



Behind the scenes at London Fashion Week

September 21, 2009/12.23

We’re not in London in force as we were at New York Fashion Week (yes, a report is coming), so it’s a relief to know that Grazia has been filming there. We present their clip from London Fashion Week’s second day, presented by Paula Reed, Grazia’s style director. There are also interviews with Lady Helen […]

Read more



Dinner for Doug

September 16, 2009/12.33

One of our favourite photographers, Douglas Rimington, is notoriously hard to photograph, since he avoids being in front of the camera as much as possible. Even at a dinner held in his honour as he departs for the UK by way of Japan next week. Here are some of the Lucire team chilling out with […]

Read more



Dinner with Summer Rayne Oakes, Samantha Hannah and the Lucire team

July 5, 2009/5.47

From last month, during editor-at-large Summer Rayne Oakes’s visit to New Zealand: our photographer, Douglas Rimington, took images on his film camera of a dinner at fashion editor Samantha Hannah’s home. These photographs were processed last week. We made pizza, the old-fashioned Italian way, with Samantha’s husband, Damian, guiding the proceedings. Douglas Rimington/Detune Photography You […]

Read more