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Lancôme goes all out with lush Trésor in Love campaign


April 3, 2010/4.50

Lancôme has launched its Trésor in Love fragrance, with a new and very lavish advertising campaign. Below are the first French-language commercial, along with what the French call un making-of. Marking out this commercial is a lush, orchestral score, grander than what we have heard from advertising of late. The third video features a behind-the-scenes look at the score, produced at Studio Davout.
   The new fragrance is a younger spin-off of the established Trésor, which has been around in its current form since the early 1990s.
   Trésor in Love was developed by perfumers Dominique Ropion and Véronique Nyberg. It features opening notes in bergamot, nectarine, peach and sour pear. Its heart features Turkish rose and elegant jasmine. Its base notes include cedar.

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