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Liv Tyler promotes Very Irrésistible Givenchy Electric Rose with a rock ’n’ roll spirit


April 17, 2012/1.09

A Lucire special promotion

Liv Tyler for Givenchy
Liv Tyler for Givenchy
Liv Tyler, who is very discerning about which brands she endorses, continues her association with Givenchy, with a new promotion featuring a reinterpretation of INXS’s ‘Need You Tonight’.
   The new video sees Tyler promoting the Very Irrésistible Givenchy Electric Rose fragrance, bringing a more feminine and elegant edge to the rock-and-roll song. The singing voice is her own and has not been dubbed, contrasting the heavy and harder percussion and electric guitar.
   Parfums Givenchy says the promotion is true to her ‘rock ’n’ roll spirit’, with the new fragrance being ‘radiant and rebellious’.
   ‘Intense, elegant, moving … three words that describe this fascinatingly beautiful music. Its unique style and vibe resonate in perfect harmony with the Givenchy world,’ says the company.
   Tyler became the face of Givenchy in 2003, with her contract regularly renewed.

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