Supermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920s’ to 1930s’ feel, while the fragrance itself has fruity and ﬂoriental notes.
The print ad was shot by Mert and Marcus, featuring Moss inside a 6 ft replica of the Vintage bottle.
Below videos feature the 30-second advertisement, but the second has a behind-the-scenes segment. The TVC was created by leading British artist and photographer Katerina Jebb.
The Kate Moss personal brand is still central to the campaign, as it is for many of the supermodel’s other ventures, such as her range for Topshop.
beauty / branding / celebrity / design / fashion / London / Lucire / media / modelling / photography / publishing / supermodels / TV
Filed by Lucire staff