Supermodel Kate Moss has moved on to a new gig after ending her arrangement with Topshop: she’s now the new face of Mango Fashion, débuting in its spring–summer 2012 campaign.
Moss says she was tempted to return to working with Mango Fashion after being sent a treatment for an earlier promotional film, shot by Terry Richardson.
The TV commercial is entitled Spy Game, and was shot in London. It will launch in early March in c. 40 countries, including France, Germany, México, Portugal, Russia, Spain, Switzerland, Turkey and the UK.
‘There’s always an undercurrent of sinister something going on with Terry in every picture,’ she describes.
Moss describes Mango as ‘classic pieces, timeless pieces … it covers all bases, really.’ She describes the Mango wearer as ‘[an] eclectic, modern woman who likes to have fun and is quite laid-back, and not too up-tight.’
‘I’m really excited to be working with Mango for spring–summer 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun,’ she adds.
Moss takes over from Isabeli Fontana, who modelled for Mango’s autumn–winter 2011–12 collection. Previous spokesmodels have included Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolína Kurková, Naomi Campbell, Eva Herzigova, Inès Sastre, Claudia Schiffer, Christy Turlington and Diane Krüger.
The spring collection has a 1960s influence, with lightweight fabrics and a feminine, more casual look. Ethnic details have been blended with sportswear for a strong urban look, says the company.
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