Branding New Zealand: a discussion
[Cross-posted] I had a very productive time in Christchurch, especially at The Future of Fashion II conference organized by Fashion Industry New Zealand (FINZ). It was also wonderful to connect to the folks at CPIT there. One question that arose after my presentation (which can be found in written form on this site) was […]
Olga Kurylenko models for 2010 Campari calendar: behind the scenes
We will have more shots of Olga Kurylenko (Quantum of Solace) modelling the 2010 Campari calendar shortly, but to whet your appetite, here are some of the making-of as it took place in Milano. Filippo Mutani is the photographer of these behind-the-scenes shots, while Simone Nervi is doing the honours for the actual calendar. Emily […]
Saab’s Jan Åke Jonsson speaks out
With all the worry about GM going into Chapter 11, Saab boss Jan Åke Jonsson responded, to say all was on track for his company finding a financially strong buyer. One of the individuals named to date has been Christian von Koenigsegg. While some of the media are saying that he would be an […]
Forbes releases 2009 list of world’s top-earning models and supermodels
Above: Doutzen Kroes remains in fifth place in 2009, with US$6 million earned between June 2008 and June 2009, says Forbes. Forbes this week released its list of the world’s top earning models, estimating their income earned between June 2008 and June 2009. The magazine notes that the recession has hit earnings. While Gisèle […]
GM’s next step should be brand rationality
[Cross-posted] Rick Wagoner has become the casualty of the American car industry’s finger-pointing with his resignation today, his hand forced by the Obama administration. The press has centred on this rather than explore the union’s role in the industry’s difficulties. For those of us old enough to remember it, it all smacks a bit […]
Pirelli is not a name normally associated with watches—tyres and calendars come to mind—but the Italian company has used its connections with fashion to stretch its brand. The P-Zero Thin Time watch continues this journey for Pirelli, with a 42 mm case, and it is water resistant to 10 ATM or 100 m. The watch […]
Viva La Juicy to launch March 23 in New Zealand
Elizabeth Arden will launch the Viva La Juicy fragrance in New Zealand, extending its Juicy Couture range. The new scent mixes mandarin orange, wild berries, honeysuckle, gardenia and creamy amber. On-sale is March 23, available in 50 and 100 ml bottles (NZ$110 and NZ$155). The line also includes Viva La Body Lotion, a delicious […]
Fergie’s shoe lines hit US stores
Above: Pop superstar Fergie poses for photographer Tom Munro during the Fergie and Fergalicious brand photo shoot in New York. Among those helping Fergie look her best for the photos, which consumers can see in stores and at FergieShoes.com, were fashion stylist Joe Zee, hairstylist Serge Normant and make-up artist Gucci Westman. Pop sensation Fergie’s […]
Lagonda returns at Salon de Genève—but will it fly?
We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda. Lagonda is a brand that celebrates its centenary […]
Elizabeth Banks is L’Oréal Paris’s latest spokeswoman
Above: Elizabeth Banks with Paul Rudd in a popular scene from Role Models. Our words last year: Elizabeth Banks is the it girl of 2008–9. It seems L’Oréal Paris agrees, with footage of Banks’s first TVC for the French cosmetics giant hitting the press today. Last October, Lucire promoted Zack and Miri Make a Porno, […]
