Forbes this week released its list of the world’s top earning models, estimating their income earned between June 2008 and June 2009.
The magazine notes that the recession has hit earnings. While Gisèle Bündchen remains in the top spot with US$25 million earned, it’s US$10 million down from her 2008 ﬁgure. While Victoria’s Secret is no longer part of Bündchen’s deals, she still has Versace, True Religion, Dior and Ebel. She added Rampage to her brands.
Heidi Klum retains her number-two spot, this year at US$16 million, thanks to her endorsement deals with Diet Coke, Volkswagen, McDonald’s and LG, and programmes such as Project Runway and Germany’s Next Top Model. Klum improved on her 2008 figure by US$2 million.
Kate Moss remained at third with US$8·5 million, with Versace, Longchamp and Topshop among the brands using her face.
Adriana Lima stayed at fourth, half a million dollars behind at US$8 million. Victoria’s Secret is her most popular endorsement deal.
Both Moss and Lima increased their earnings by around US$1 million since 2008.
Doutzen Kroes remained in ﬁfth with the same ﬁgure as 2008, at US$6 million. Forbes notes that while her de Beers contract ended, she replaced it with one for Seven for All Mankind.
She was joined in ﬁfth by Alessandra Ambrosio, buoyed by a Victoria’s Secret contract. Ambrosio was not in the top 10 last year.
Natalia Vodianova remained seventh (US$5·5 million) and Daria Werbowy came up one place to eighth (US$4·5 million). Australian Miranda Kerr also went up one place, to ninth equal (US$3 million). Carolyn Murphy fell one spot to equal with Kerr.
New Victoria’s Secret face Emanuela de Paula is new to the list, with US$2·5 million.
Forbes did not list to the 16th place this year.
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