July 7 marks the anniversary of the passing of our friend Colin Morley, who was killed in the 7-7 terrorist bombings in London three years ago. Since then we’ve tried to keep Colin’s memory alive by giving an award named for him at the Medinge Group, for the best branded non-profit organization. My wishes go […]
Tag: branding
Forbes lists worlds 16 top earning models and supermodels
Gisèle Bündchen, whose face promotes products from Disney to Nivea and Aquascutum, is the world’s top-earning model, according to Forbes. The magazine’s latest table of what it calls the top 15—there are actually 16 models—puts Bündchen’s earnings over the last 12 months at US$35 million, more than double that of Heidi Klum, in second place at […]
Rescuing the Britney Spears image
With all the negative attention that Britney Spears gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in our beauty article online today. We hope Ms Spears will get well—and that the paparazzi lay off her a little. Unfortunately, the Britney economy is worth hundreds of […]
I still think of Katherine Heigl as the girl I should have tried harder to secure a cover with, because she’s now huge in 2008. Prior to that, Katy came into conversation as she was a classmate of a Lucire team member, and I had probably seen Under Siege 2 more times than I should […]
Is it safe to co-brand with Kate Moss yet?
If Kate Moss has cleaned up her act since being exposed for doing lines of cocaine by a British tabloid in 2005, then it is right for those who have a demand for her to ask her to be their spokeswoman. Donna Karan is the latest to hire the British supermodel, who is reportedly […]
Welcome to Vogue India: it’s about time
As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]