The global fashion magazine April 23, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Saab’s Jan Åke Jonsson speaks out


June 2, 2009/12.50

With all the worry about GM going into Chapter 11, Saab boss Jan Åke Jonsson responded, to say all was on track for his company finding a financially strong buyer.
   One of the individuals named to date has been Christian von Koenigsegg. While some of the media are saying that he would be an unlikely buyer, it’s fascinating for me to think that I could have been speaking to the owner of Saab six years ago.
   Sadly, Saab has been a forgotten brand, with GM investing relatively less in new models over the years. Let’s hope this once proud brand can stand firmly on its own feet soon.

You may also like
branding / living / Lucire / media / Sweden / TV
Filed by Jack Yan

3 thoughts on ‘Saab’s Jan Åke Jonsson speaks out

  1. Pingback: Jack Yan 甄爵恩
  2. Pingback: Lucire
  3. Pingback: Jack Yan 甄爵恩

Leave a Reply

Your email address will not be published. Required fields are marked *