Lucire
The global fashion magazine November 7, 2025 

Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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Rianne van Rompaey, Blesnya Minher, Pan Haowen front Chanel spring ’22 eyewear campaign

April 20, 2022/11.07

  Chanel’s spring–summer 2022 eyewear campaign, fronted by Rianne van Rompaey, Blesnya Minher, and Pan Haowen, has been shot by Karim Sadli in black and white. The campaign comprises six images, showing the principal categories of the designs: classic, retro, square, rectangular, and aviator. Customers can choose between sunglass and optical. The double-C motif is […]

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Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

February 24, 2021/11.50

Nigel Shafran/Self-Portrait Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.    Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to […]

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Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories

February 8, 2021/10.03

  The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality. Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’ She says that the brand’s co-founder […]

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Suki Waterhouse leads DKNY’s spring 2020 lingerie campaign

February 5, 2020/12.29

Sofia Malamute One of Suki Waterhouse’s early high-profile gigs at the start of last decade was for Marks & Spencer lingerie—and for spring 2020, the 28-year-old English model and actress leads DKNY’s intimate apparel campaign.    Hashtagged #UnderneathMyDKNY, the new campaign launches this week globally. Sofia Malamute photographed and Mariel Haenn styled the shoot, which […]

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