Scarlett Johansson, Archbishop Tutu and others highlight food crisis forecast by Oxfam
Scott Weiner/Calvin Klein Cosmetics If recent food price rises have families in shock, Oxfam has a worse outlook in the next 20 years if urgent action is not taken to change the system, says the charity charged with fighting global poverty. Oxfam’s Growing a Better Future report forecasts that maize and other key staples […]
Aishwarya Rai, Inès de la Fressange, Diane Krüger on the red carpet at Cannes
Stéphane Kossmann/Renault/Getty Images Nicolas Khayat/Getty Images Above Aishwarya Rai and Inès de la Fressange are among the celebrities at the Cannes Film Festival. The stars continued to come out on Thursday for a very glamorous Festival de Cannes, the Cannes Film Festival. Diane Krüger attended the screening of a 20-minute-long excerpt from Special Forces, […]
Heidi Klum appears in PSA for Stand up to Cancer
Heidi Klum, who is on Lucire‘s list as one of the top three highest earning models this year, has appeared in a public service announcement for Stand up to Cancer (SU2C), photographed by Rankin. The PSA will appear first in People’s World’s Most Beautiful issue, which hits newsstands on April 15. This is expected […]
Amanda Holden parodies ’50s icons in TrimSole campaign
We had covered numerous celebrity endorsements of late, but had not expected news of Amanda Holden fronting a campaign—but the Britain’s Got Talent judge is now, in fact, the face of TrimSole, a ‘fitness footwear brand’. TrimSole has what it calls a Trim-Tech sole that shifts the wearer’s centre of balance, making one’s legs […]
Rihanna is face and voice of Nivea’s 100th anniversary
German group Beiersdorf has announced that music icon Rihanna is the face and voice of Nivea’s 100th anniversary campaign. The company says it will focus on its skin care competence, with Nivea’s centennial events commencing in May. The marketing campaign will target a younger group and will include digital media, says the company. […]
Heidi Klum and AOL to launch women’s online content
Heidi Klum and AOL have announced they will create online content focusing on fashion, beauty, parenting, relationships, lifestyle and arts and crafts. Klum says that women’s advice is ‘so scattered online’ and their attempt will consolidate the information on one site, to be hosted at the aol.com domain. ‘During my 15 years in […]
Vanessa Hudgens replaces Britney Spears as face of Candie’s
Tony Duran, courtesy Candie’s In line with earlier big names it has managed to secure such as Britney Spears, Iconix has announced that Vanessa Hudgens, the 22-year-old star of Disney’s High School Musical series, is the spokeswoman for Candie’s spring–summer 2011 line. In a release, Hudgens says, ‘Ever since I saw Fergie do the […]
Kylie Minogue endorses Lexus: what’s the connection?
We’re not too sure if they’re a good match, but the money’s there, as Kylie Minogue promotes the Lexus CT200h hybrid hatchback, while Lexus becomes the headline sponsor of her UK Aphrodite—les Folies tour. In 2002, Ford had Minogue endorse the StreetKa roadster, with a company exec saying, ‘StreetKa and Kylie have a lot […]
Heidi Klum to release new scent; Philippines wins Ford Supermodel of the Year
Coty Coty announced Friday that Heidi Klum will launch a new scent, Heidi Klum Shine, set to launch this autumn in North and Latin America, with subsequent plans to début in Europe and other key markets. ‘Working for a long time on developing a signature scent and watching it finally come to life is […]
Gossip Girl is in the Zeitgeist as Jessica Szohr promotes SoBe
Albert Ferreira Gossip Girl must be in the air: while it’s not as iconic as Blake Lively for Chanel Mademoiselle, Jessica Szohr is the subject of a promotion for Pepsico. Szohr is the face of SoBe Lifewater—and she has donned a sexy skinsuit to model the range. Pepsico says a spread featuring Szohr […]
