Lucire
The global fashion magazine May 12, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Maison Mumm and David Guetta collaborate in advance of Melbourne Cup and Kentucky Derby

September 5, 2015/1.12

Stephane Cardinale Maison Mumm and David Guetta have announced their second collaboration, with the musician reimagining the classic Mumm bottle, and in November, launching a music video. Mumm says there will be a ‘digital activation’ for one of its marketing campaigns, to be released through its social networks at the beginning of October.    Guetta’s […]

Read more



Reasons to raise a glass as Stoneleigh, Mumm, Hennessy and Ardbeg celebrate around the world

May 27, 2015/12.49

Victor Boyko/Getty Images Top Mark Ronson celebrates with Champagne Mumm in Monaco. Above Julie Nollet, Raphaël Gérard, Hervé Mikaeloff, Olga Kisseleva, Bernard Peillon, Laurent Pernot, and François Xavier Desplancke pose at the ribbon-cutting ceremony during the Hennessy 250 Tour at the New Manege in Moskva. Below left The award-winning Stoneleigh Latitude Marlborough Sauvignon Blanc 2014. […]

Read more



Apps drive extra content for 3.1 Phillip Lim and Moët & Chandon

February 5, 2013/5.55

3.1 Phillip Lim has launched its spring 2013 advertising campaign, photographed in New York by Alessio Bolzini, styled by Nancy Rohde, and modelled by Katryn Kruger, Franzi Müller and Jacob Coupe. James Lin creative-directed the campaign.    The campaign will break in Another, Love, Interview, The Gentlewoman and Vogue. It will also be seen online […]

Read more



Veuve Clicquot and Moët & Chandon celebrate in New Zealand

January 2, 2012/5.05

Champagne brands Veuve Clicquot and Moët & Chandon held events in New Zealand last month, each appealing to their very different clientèles.    LVMH’s Mike Hewitt explained that the events were suited to each of the brands: Veuve Clicquot is aimed at a more sophisticated audience, while Moët & Chandon positions itself as a classy, […]

Read more



Chivas Regal, Deutz announce limited-edition collaborations for the season

December 7, 2011/5.12

Top Chivas Regal 12 Year Old Scotch with a limited-edition tin, designed by Dan Funderburgh. Above Deutz collaborates with Lukeke Design, which has created limited-edition flutes. The festive season is always perfect for limited-edition gifts. Chivas Regal kicks it off this week with a collaboration with New York illustrator, Dan Funderburgh, who has designed a […]

Read more



Piper-Heidsieck releases Jean Paul Gaultier-designed bottle at Cannes

May 15, 2011/5.25

Top Anne-Charlotte Amory of Piper-Heidsieck and Jean Paul Gaultier. Above Jean Paul Gaultier and Inès de la Fressange. Piper-Heidsieck has released videos from its launch of the Jean Paul Gaultier-designed cuvée brut champagne bottle, which was unveiled at a VIP dinner on Friday.    Celebrities in attendance included Inès de la Fressange, Paz Vega, and […]

Read more



Scarlett Johansson stars in Moët & Chandon’s 2011 campaign

January 14, 2011/10.31

Tim Walker Moët & Chandon never really strays too far from a fashion audience—our 2002 article on the pronunciation of Moët is one of this publication’s most-Tweeted. And when we went to Champagne, we made it a point to visit the house.    Now, Moët raises its currency in the fashion market even more with […]

Read more