It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon
Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today. Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role […]
Bendon’s brands show off a colourful new season, from Elle Macpherson Intimates to Evollove
Bendon and its sister brands have come forth with a huge amount of new releases for November, covering almost every type of intimate apparel customer. Pleasure State’s My Fit range features a push-up, cup-sized pad to enhance cleavage, with three types: FMO (For Me Only), with lining and padding giving a more natural profile […]
Bendon has announced that it will open its online store, bendonlingerie.co.nz, on August 13. It will stock over 1,500 products, featuring brands such as Stella McCartney (at bendonlingerie.co.nz/stellamccartney), Lovable, Elle Macpherson Intimates, Pleasure State, Davenport, and Bendon Man, as well as the core Bendon line. The company says it aims to have the […]
Elle Macpherson Intimates’ voyage of discovery
Elle Macpherson Intimates’ latest season embarks on a voyage of discovery in 1950s Hawai‘i and continues to the African plains. In a release, supermodel Elle Macpherson, creative director of the brand, states, ‘My latest collection is a compilation of sketches, paintings and experiences transformed into lingerie through the use of print, embroidery, lace and styling. […]
Project Born mixes lingerie with visual effects to celebrate life
Neil Danby The worlds of high-end fashion lingerie, art, dance, music and theatre came together to create a unique show, Project Born, that combined fantasy and magic, all to benefit the Neonatal Trust (New Zealand). Not your standard catwalk show, this was a unique experience for the senses that was two years in the […]
Elle Macpherson Intimates enters continental European market
Just shy of its 20th anniversary, Elle Macpherson Intimates has announced its entry into the continental European market with a launch in Berlin last Thursday. The spring–summer 2010 collection was displayed at the Galerie Morgen, with supermodel Elle Macpherson herself, as the creative director of her brand, present. ‘The reaction to the launch […]
Elle Macpherson, filmed from her bedroom
To promote the new Elle Macpherson Intimates collection Bedtime Stories, the supermodel herself reads Tennessee Williams’s ‘Life Story’ in this promotional film for Bendon. You may also like Elle Macpherson Intimates enters continental European market It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon Entertainment news: Zhang Zi Lin […]
