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Bendon’s online lingerie store opens August 13, stocking Stella McCartney, Elle Macpherson Intimates, and others


August 4, 2012/1.35

Bendon has announced that it will open its online store,, on August 13.
   It will stock over 1,500 products, featuring brands such as Stella McCartney (at, Lovable, Elle Macpherson Intimates, Pleasure State, Davenport, and Bendon Man, as well as the core Bendon line.
   The company says it aims to have the widest range of intimate apparel and full collections online.
   Bendon says it also has a ‘Get Fitted’ tool, which will help ensure buyers get the right fit from their bras, and the ‘Bra Profile’ feature helps consumers decide which ones suit their body shape. Users can filter by size, style, brand and colour, among others. Paypal, credit cards, and free exchanges are among the features, while Bendon will offer electronic gift cards and VIP membership.
   Stand-alone ecommerce sites for Elle Macpherson Intimates, Pleasure State and Lovable will follow.

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Filed by Lucire staff

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