Former Miss Universe Jennifer Hawkins will continue to represent Lovable lingerie under Bendon, the company announced today.
According to the company, Hawkins’ new contract is a multi-year one and includes ‘working as Lovable’s brand ambassador, promoting Lovable product lines and being the face of future brand campaigns.’
In a release, Bendon CEO Justin Davis-Rice says, ‘We see Jennifer as a healthy, athletic and genuine role model for the Lovable audience and we’re extremely pleased she’s agreed to continue to be part of our team.’
Hawkins says, ‘Lovable is a fun, stylish and easy-going brand which I have grown very fond of. We have developed a fantastic partnership over the years and I’m genuinely excited about my ongoing involvement with Lovable.’
Lovable was acquired from Gazal by Bendon late last year, along with Davenport and Kissed by Lovable. It also purchased the trade marks for Crystelle and Fineform.
It is sold across New Zealand at Farmers, Bendon lingerie stores and independent department and lingerie stores. In Australia, Lovable is sold at Myer and David Jones, Bendon lingerie stores and speciality lingerie stores.
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