Amanda Holden parodies ’50s icons in TrimSole campaign
We had covered numerous celebrity endorsements of late, but had not expected news of Amanda Holden fronting a campaign—but the Britain’s Got Talent judge is now, in fact, the face of TrimSole, a ‘fitness footwear brand’. TrimSole has what it calls a Trim-Tech sole that shifts the wearer’s centre of balance, making one’s legs […]
Adidas unveils spring ’11 TechFit, with help from the Staatsballett Berlin
Ballet must be in the Zeitgeist. Adidas has unveiled its spring–summer 2011 TechFit shoe collection with help from its local ballet, the Staatsballett Berlin, which features Adidas ambassador Alessandra Pasquali. The collection was unveiled at Berlin’s Stadtbad Oderberger with ballerinas from the Staatsballett. It had been developed with the Staatsballet, meeting the athletic […]
WedgeWelly gets £65k from Dragons’ Den
On last Monday’s Dragons’ Den on BBC Two, retail guru Theo Paphitis invested £65,000 in exchange for 25 per cent of fashion footwear company, the WedgeWelly Family. The company sells what it calls ‘practical yet fashionable wellies for women,’ made with fashion and comfort in mind. The wellingtons have a patented 2½-inch wedge heel, […]
Sudo shows autumn–winter 2010 collection
We traditionally don’t cover kids’ shoes, but these designs from Sudo are delightful. The company calls them ‘funky’, which isn’t far off the mark. The Monday moccasins and the ballet flats pictured are among the Sudo autumn–winter 2010 collection, designed by Melbourne-based Terry and Rachael Lay. With three children themselves, the Lays found children’s […]
Gatoure gives extra class to shoes
One fashion item we didn’t get to talk about properly during 2009, due to conflicting schedules, was the Gatoure, a reversible accessory that transforms shoes into boots. They take the principle of gators, but feature far nicer fabrics on one side (silks and animal print satin) and neutral linens and cottons on the other. The […]
Heidi Klum, Nicole Richie to start fashion lines—industry papers
Above left Nicole Richie has already dabbled in design, namely with maternity wear. Above right Heidi Klum is set to add footwear to her already diverse portfolio. Two celebrities are reportedly starting fashion lines this week. First, Nicole Richie, who has recently done a jewellery collection and, for A Pea in a Pod, a maternity-wear […]
Jimmy Choo is H&M’s next guest designer
Magnus Magnusson Top: H&M’s Margareta van den Bosch and Jimmy Choo’s Tamara Mellon. Centre: Van den Bosch and Mellon with a model wearing items from the Jimmy Choo for H&M range. Above: Shoes from the range. After collaborating with Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli, Comme des Garçons and Matthew Williamson, Hennes […]
New London footwear label is a trip
We like this idea: Above + Below London, a new footwear label, uses fabrics that have been reclaimed from London buses and Underground carriages from the 1950s through to the 1990s—with the permission of Transport for London. Some are rare and will likely take wearers back to an earlier era. Central St Martin’s graduate […]
Payless collaborates with Summer Rayne Oakes on green footwear line
Payless ShoeSource has announced plans to launch the first affordable green footwear line due in stores early next year and that it has signed an agreement with Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert, author of Style, Naturally: the Savvy Shopping Guide to Sustainable Fashion & Beauty (Chronicle Books, February 2009) […]
