Lucire
The global fashion magazine May 7, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

New Puma × Liberty collection celebrates female empowerment, with authentic voices

March 15, 2022/13.19

  Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]

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Romeo Beckham and Mia Regan front Puma–AMI capsule collection campaign

March 8, 2022/9.45

Eddie Wrey   Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said to celebrate family and friends. Red, green, blue, black, and white form the foundational colours for the collection comprising caps, hats, shoes, T-shirts, hoodies, pants, […]

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Bulgari launches B.Zero1 Rock Chain collection; Lilly zu Sayn-Wittgenstein-Berleburg among VIPs

November 6, 2021/11.26

Franziska Krug/Getty Images   Bulgari held an event for its B.zero1 Rock Chain jewellery collection at the Alhambra on Kurfürstendamm in Berlin on Friday, attended by VIP guests including members of the aristocracy, actors, models, and influencers, with rapper Ufo361 (the stage name of Ufuk Bayraktar) providing live music, Alexander ‘Ali’ Schwarz from Tiefschwarz the […]

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Is the sun setting on Alarm für Cobra 11: die Autobahnpolizei?

August 3, 2021/12.10

It does seem the sun is setting, after 25 years, on Alarm für Cobra 11: die Autobahnpolizei on RTL.    Last Thursday, the network released three episodes from 8.15 p.m., and to heck with the low ratings of the last episode which would be far too late for younger viewers. They’re doing the same this […]

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Four faces on the rise getting noticed in social media

June 4, 2021/1.31

Felix Graf Alisia Ludwig Saloni Agarwal Anthony Evans We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.    German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 […]

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Zalando launches positive summer campaign preempting a post-COVID era

May 22, 2021/23.32

Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer.    The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]

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Mercedes-Benz and IC Berlin collaborate on eyewear collection

May 21, 2021/10.50

Mercedes-Benz and IC Berlin have collaborated on a capsule sunglasses’ collection comprising five designs that incorporate elements from Mercedes-Benz and Mercedes-AMG vehicles.    Mercedes-Benz stresses that the arrangement is not just a licensing of a symbol, but that its avant-garde philosophy has been brought into the eyewear.    Certainly the forms are distinct from what […]

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Nomos Glashütte scores product design win at Green Good Design Awards

May 7, 2021/14.52

The Chicago Athenæum’s Good Design Awards have honoured Germany’s Nomos Glashütte six times for its watches, and now the Green Good Design Awards, which focus on sustainably produced products, have highlighted the company once more for its Tangente Update watch in its product design category.    Its latest incarnation, the Tangente Neomatik 41 Update, features […]

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