Lucire
The global fashion magazine April 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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Festival de Cannes 2021 day 3: Soo Joo Park and Luma Grothe at Stillwater première

July 9, 2021/3.26

Stephane Cardinale/Corbis; Daniele Venturelli; courtesy labels Day 3’s celebs at Cannes included Soo Joo Park, looking resplendent in Chanel Métiers d’art 2019–20 with accessories and jewellery from the brand; make-up by L’Oréal Paris. It’s one way to keep both brands that you are an ambassador for happy. Along with Brazilian model Luma Grothe in a […]

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Reebok and Daniel Moon indulge in colour with Major Reebok capsule collection

June 18, 2021/21.48

Daniel Moon, the proprietor of Hair Los Angeles and one of the world’s best known colourists, has brought his love of colour into a capsule-collection collaboration with Reebok, dubbed Major Reebok, releasing on June 24.    Major comes from Moon’s nickname, Major Moon, referencing his time in the US Marine Corps, and has appeared on […]

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Chiara Ferragni becomes GHD’s first global brand ambassador

June 2, 2021/22.16

Chiara Ferragni, who has regularly featured in Lucire’s pages in both print and online, is the new global ambassador for GHD.    Ferragni, who originally came to the industry’s notice as a blogger, has since branched out into designing and Instagramming (where she has nearly 24 million followers). As a fan of GHD, she said […]

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GHD celebrates 20th anniversary with limited-edition Couture collection

April 15, 2021/11.47

Time really has flown, with GHD (Good Hair Day) celebrating its 20th anniversary. The company commemorates this milestone with a limited-edition Hair-itage Couture collection.    In its 20 years, GHD’s R&D laboratories have developed tools for hair heat styling that are now used by 200,000 stylists around the world, and sold in over 30 countries. […]

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Pureology relaunches with reformulated line-up for summer 2020

July 12, 2020/11.10

After preparing for two years, Pureology is relaunching for summer 2020, with a fully renovated line-up and reformulations.    The line-up continues Pureology’s high-performance, professional-grade principles, and comprises shampoos, conditions, treatments and styling products. The formulas are sulphate-, paraben- and mineral oil-free. All formulas remain 100 per cent vegan.    They are made with Pureology’s […]

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