Lucire
The global fashion magazine November 15, 2025 

H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

September 24, 2020/14.24

The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in […]

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Johanna Ortiz × H&M: full collection to drop on March 12

March 3, 2020/17.42

Matt Jones Recognizing the power of the Latin American market, H&M’s full collection with Colombian designer Johanna Ortiz—who has both a following in her home market as well as the US—will launch in March with 19 pieces.    This follows the four pre-drop dresses. Like the initial pieces, the collaboration features an exotic colour palette, […]

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Giambattista Valli × H&M look book released in full

October 4, 2019/8.40

Hennes & Mauritz has shown the full Giambattista Valli × H&M look book featuring the women’s and men’s collections.    The look book has been photographed in Roma, Valli’s home town, by Kyle Weeks, and styled by Giovanna Battaglia Engelbert. Oslo Grace, Leslye Houenou, Mara Kasanpawiro, Kohei Takabatake, Luka Isaac and Tom Rey model in […]

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Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, Rowan Blanchard attend H&M Studio launch

September 5, 2019/18.47

Joe Schildhorn/BFA Before New York Fashion Week starts in earnest, H&M showed off its autumn–winter 2019–20 Studio collection at the 632 on Hudson townhouse in Greenwich Village on Wednesday evening.    Guests including Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, and Rowan Blanchard attended the show, hosted by influencers Carlotta Kohl, Zsela, Babba C. […]

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Escape to the worlds of Stranger Things and Aladdin

May 9, 2019/0.42

Matt Jones/H&M Want to escape the real world? Two big brands have tapped into this mood this month, allowing you to indulge your fandom and live in their worlds of fiction.    Hennes & Mauritz (H&M) has teamed up with Netflix this month, and its hit TV show, Stranger Things. The collaboration sees themed T-shirts, […]

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H&M details high level of transparency on all garments and interior products

April 23, 2019/14.41

Hennes & Mauritz (H&M) has announced that it will provide a greater level of transparency about its garments on its website as of today, detailing materials used, country of production, suppliers’ names, factories’ names and addresses, and even the number of workers in the factories.    While not the first brand to go into this […]

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Irina Shayk, Dakota Fanning, Camila Morrone, Rola at H&M Conscious Exclusive’s LA party

March 28, 2019/19.43

Billy Farrell/BFA.com The H&M Conscious Exclusive range had its US launch on Wednesday, with VIPs including Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Rola, Camila Morrone, Abigail Spencer, Amber Valletta (who has additionally appeared in H&M campaigns), Alek Wek, and Emmanuelle Chriqui attending a party in Los Angeles.    The new range is inspired […]

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