Lucire
The global fashion magazine June 12, 2025 
Out now: Lucire issue 51, with free postage for UK
Model wearing black floral dress by Magda Butrym–H&M.

Magda Butrym–H&M collaboration now on sale

April 24, 2025/11.20

Model wearing black floral dress by Magda Butrym–H&M.

With the flower—specifically the rose—at the core of the collection, Polish designer Magda Butrym brings her most acclaimed silhouettes to H&M, showcasing romance with a Slavic twist […]

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More is more: Iris Apfel’s H&M collaboration hits stores April 14

March 9, 2022/11.07

  More details of the Iris Apfel × H&M collection, teased last September, have emerged, with the collaboration hitting select H&M stores and hm.com on April 14. The collection is in the flamboyant and bold Iris Apfel trade-mark style, with particularly fun items such as a tiered skirt with an extravagant flower print, an emerald […]

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