Lucire
The global fashion magazine January 23, 2025 
Out now: Lucire issue 50, with free postage for UK

Simone Rocha is H&M’s next designer collaboration

January 14, 2021/15.28

H&M London-based Irish designer Simone Rocha is the next collaborator with H&M, with a collection launching March 11, comprising clothing for women, men and children—the first time Rocha has completed a collection for the entire family. Each category includes a full wardrobe. Also under the Simone Rocha × H&M banner are jewellery and pearl-embellished footwear. […]

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H&M’s new Conscious Exclusive collection to feature Eastman Naia Renew cellulosic fibre

November 20, 2020/22.48

Lucire is the first fashion partner of UN Environment. One of fabrics used by H&M’s Conscious Exclusive autumn–winter 2020–1 collection, being released December 1, is Eastman Naia Renew cellulosic fibre.    Naia Renew is made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics, including carpet fibres and plastic packaging—traditionally […]

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H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

September 24, 2020/14.24

The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in […]

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Putting the brakes on fast fashion

August 15, 2020/9.10

Lucire is UN Environment’s first fashion industry partner. Abigail Beall’s statistics in a recent BBC report about clothing recycling make sobering reading. She writes, ‘Around 85% of all textiles thrown away in the US—roughly 13 million tonnes in 2017—are either dumped into landfill or burned. The average American has been estimated to throw away around […]

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Johanna Ortiz × H&M: full collection to drop on March 12

March 3, 2020/17.42

Matt Jones Recognizing the power of the Latin American market, H&M’s full collection with Colombian designer Johanna Ortiz—who has both a following in her home market as well as the US—will launch in March with 19 pieces.    This follows the four pre-drop dresses. Like the initial pieces, the collaboration features an exotic colour palette, […]

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Giambattista Valli × H&M look book released in full

October 4, 2019/8.40

Hennes & Mauritz has shown the full Giambattista Valli × H&M look book featuring the women’s and men’s collections.    The look book has been photographed in Roma, Valli’s home town, by Kyle Weeks, and styled by Giovanna Battaglia Engelbert. Oslo Grace, Leslye Houenou, Mara Kasanpawiro, Kohei Takabatake, Luka Isaac and Tom Rey model in […]

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Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, Rowan Blanchard attend H&M Studio launch

September 5, 2019/18.47

Joe Schildhorn/BFA Before New York Fashion Week starts in earnest, H&M showed off its autumn–winter 2019–20 Studio collection at the 632 on Hudson townhouse in Greenwich Village on Wednesday evening.    Guests including Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, and Rowan Blanchard attended the show, hosted by influencers Carlotta Kohl, Zsela, Babba C. […]

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