H&M Studio shows spring–summer 2018 at Paris Fashion Week; on sale the next day
H&M Mathias Nordgren/H&M Hennes & Mauritz (H&M) presented its H&M Studio collection for spring–summer 2018 at the Musée des Arts Décoratifs during Paris Fashion Week, with the catwalk items going on sale the following day (March 1). Guests included Alek Wek, Winne Harlow, Bianca Brandolini, Joan Smalls, Naomie Harris, Alexa Chung, Charlie Heaton, Ryan […]
Supermodel Christy Turlington Burns fronts H&M Conscious Exclusive’s 2018 campaign
Mikael Jansson Lucire is UN Environment’s first fashion industry partner. Christy Turlington Burns, one of the original supermodels, stars in the 2018 H&M Conscious Exclusive campaign, to be released on April 19, 2018. New Zealand’s H&M Sylvia Park store will be the first to retail the new line. The collection of womenswear, shoes and […]
Tuesday, 10 a.m. Had a bit of a grumble about a PR company to our fashion ed. Sopheak Seng, because we received a press release telling us to observe a strict embargo date. Except the embargo date was yesterday. I suppose it’s better than a release touting a brand-new product when you know that product […]
Baz Luhrmann’s The Secret Life of Flowers film for Erdem × H&M released
Two men in Erdem × H&M clothes, with a noticeable floral pattern, head to the countryside in a Mercedes-Benz R107, to ‘Redham Gardens, where it is always spring’—and so begins another artistic journey by filmmaker Baz Luhrmann, for H&M. The film, dubbed The Secret Life of Flowers, starring Tom Rhys Harries, Hero Fiennes Tiffin, […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
Erdem × H&M look book images revealed; Longines launches Conquest with moon-phase display
Michal Pudelka Hennes & Mauritz has released the look-book images from its collaboration with Erdem, photographed by Michal Pudelka. Pudelka wanted to convey a feeling of Englishness, according to the company. The venue was the same as the one where the print campaign and the Baz Luhrmann promo for the Erdem × H&M collaboration was […]
Richard Quinn’s H&M Design Award collection pops with colour; H&M announces Wellington opening date
Central St Martin’s MA graduate Richard Quinn (left) has won the 2017 H&M Design Award, and he has also created a collection that will be available at H&M’s London flagship store at Oxford Circus from October 5, and in selected online markets. Londoner Quinn, 26, designed a colourful collection that explored couture, 1950s and […]
In brief: H&M Foundation donates to south Asian flood victims; Trilogy commemorates 15 years
In a positive demonstration of corporate social responsibility, H&M Foundation has donated US$200,000 to the floods in India in Bangladesh, supporting the work of Save the Children. Currently, 1·3 million children are out of school, and 16,000 schools—12,000 in India and 4,000 in Bangladesh—have been damaged or destroyed. Elisabeth Dahlin, CEO of Save the […]
Erdem is H&M’s next guest designer—director Baz Luhrmann will helm the film campaign
H&M H&M’s latest designer collaboration is with Erdem—and if that wasn’t big enough news, the Swedish giant has enlisted the visionary Australian director Baz Luhrmann to create the film to promote the new range. The two talents are perfectly suited: Erdem, created by the Canadian-born, UK-based Erdem Moralioglu, focuses on the ideas of history […]
H&M creates unique looks at Met Gala for Nicki Minaj, Stella Maxwell, Ashley Graham, Jourdan Dunn
Dimitrios Kambouris, Neilson Barnard, Dia Dipasupil, John Shearer Hennes & Mauritz (H&M) went all out by dressing seven celebrities at the Metropolitan Museum of Art’s Costume Institute Benefit—the Met Gala—this year. Nicki Minaj, Future, Ashley Graham, Joe Jonas, Jourdan Dunn, Sasha Lane and Stella Maxwell all donned unique H&M looks to celebrate the Institute’s exhibition, […]
