Lucire
The global fashion magazine May 16, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

H&M Studio shows its autumn–winter 2016–17 collection at Paris Fashion Week

March 3, 2016/9.23

H&M Swedish retailer H&M showed its Studio collection for autumn–winter 2016–17 at Paris Fashion Week, at the Bourse de Commerce, last night, on a catwalk patterned after a frozen lake.    The company says the collection was inspired by ‘strong women and the beauty of independent minds.’    The collection had a sense of glamour […]

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Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

January 30, 2016/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.    The previous promo showed Beckham discovering that comedian Kevin Hart dressed […]

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H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows

August 12, 2014/15.12

Hennes & Mauritz Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.    Mara and Wujek will curate windows in nine H&M New York stores, and introduce […]

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