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H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows


August 12, 2014/15.12

Hennes & Mauritz

Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
   Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
   On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumn–winter 2014–15.
   The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
   Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
   ‘It was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
   Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true—one of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’

Hennes & Mauritz

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Filed by Lucire staff

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