H&M shows David Beckham line for kids, Olympic sportswear capsule collection
Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range. Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear. The Beckham Bodywear collection for boys will launch in February, following the key trends […]
H&M plans Manila store; Women Expo Switzerland prepares for ’14; Victoria’s Secret opens at LAX
Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal. Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will […]
Beyoncé as Mrs Carter in H&M video released, showing the star in bikinis and summer styles
As expected, H&M and Beyoncé have released their video jointly promoting the fashion brand and her latest music, entitled ‘Beyoncé as Mrs Carter in H&M’. The video follows the star’s release of a teaser promoting her Mrs Carter Show World Tour, which kicks off this month. It was first posted on her YouTube channel. […]
Beyoncé teases her Mrs Carter Show World Tour
April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips. A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence […]
Beyoncé is H&M’s next model—retailer ties summer campaign with her tour and new song
April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with Beyoncé, who will appear in print and TV advertising for its summer 2013 collection. […]
Celebrities attend H&M’s first catwalk show at Paris Fashion Week
H&M Hennes & Mauritz presented its first catwalk show at Paris Fashion Week, live at the Musée Rodin and webcast at hm.com. Among the VIPs were Chloë Moretz, Tali Lennox, Caroline de Maigret, Ashley Olsen, Pixie Geldof, Lizzie Jagger, Josephine de la Baume, Emma Roberts, Melissa George, Daisy Lowe and Carine Roitfeld. The […]
Behind the scenes with David Beckham and Georgia May Jagger’s shoots for H&M
Hennes & Mauritz Hennes & Mauritz (H&M) has released behind-the-scenes images of upcoming campaigns featuring David Beckham and Georgia May Jagger. Beckham, who has a underwear range with the Swedish retail giant called David Beckham Bodywear at H&M, features in the new campaign directed by filmmaker Guy Ritchie and filmed in Beverly Hills. […]
Stella McCartney and Common Affairs win H&M prizes at Elle Sverige’s 2013 gala
Above An earlier photograph of Stella McCartney, receiving the British Designer of the Year Award, presented by Salma Hayek. At the Elle Sverige gala at Stockholm’s Grand Hotel last night, designer Stella McCartney took home the H&M and Elle Conscious Award, given out to those actively working on sustainability and fashion. Hennes & Mauritz, […]
& Other Stories to launch in ten European countries; seven with physical stores
H&M brand & Other Stories—the ampersand is part of the official name—will launch its first collections this spring in ten European countries. There will be seven bricks-and-mortar boutiques in Barcelona, Berlin, København, London, Milano, Paris and Stockholm, while Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK will see online […]
Hennes & Mauritz announces clothing collecting initiative, reducing environmental impact
In a typically Swedish socially responsible fashion, Hennes & Mauritz has announced a clothing collecting initiative as of February 2013. In all its stores in all 48 countries, customers will be able to bring in used garments, with H&M committing to sustainability. Customers will get a voucher in return. The company says it […]
