H&M celebrates 10 years of designer collaborations with new book launching November 6
Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld. The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6. At the time, Lucire called it a move toward ‘attainable luxury’: […]
H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows
Hennes & Mauritz Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there. Mara and Wujek will curate windows in nine H&M New York stores, and introduce […]
H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons
As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ft² 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist. The […]
Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival
Above H&M’s Margareta van den Bosch and New York designer Alexander Wang. Alexander Wang (王大仁) is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and […]
H&M shows David Beckham line for kids, Olympic sportswear capsule collection
Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range. Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear. The Beckham Bodywear collection for boys will launch in February, following the key trends […]
H&M plans Manila store; Women Expo Switzerland prepares for ’14; Victoria’s Secret opens at LAX
Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal. Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will […]
Beyoncé as Mrs Carter in H&M video released, showing the star in bikinis and summer styles
As expected, H&M and Beyoncé have released their video jointly promoting the fashion brand and her latest music, entitled ‘Beyoncé as Mrs Carter in H&M’. The video follows the star’s release of a teaser promoting her Mrs Carter Show World Tour, which kicks off this month. It was first posted on her YouTube channel. […]
Beyoncé teases her Mrs Carter Show World Tour
April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips. A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence […]
Beyoncé is H&M’s next model—retailer ties summer campaign with her tour and new song
April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with Beyoncé, who will appear in print and TV advertising for its summer 2013 collection. […]
Celebrities attend H&M’s first catwalk show at Paris Fashion Week
H&M Hennes & Mauritz presented its first catwalk show at Paris Fashion Week, live at the Musée Rodin and webcast at hm.com. Among the VIPs were Chloë Moretz, Tali Lennox, Caroline de Maigret, Ashley Olsen, Pixie Geldof, Lizzie Jagger, Josephine de la Baume, Emma Roberts, Melissa George, Daisy Lowe and Carine Roitfeld. The […]
