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& Other Stories to launch in ten European countries; seven with physical stores

Filed by Lucire staff/January 9, 2013/8.23

H&M brand & Other Stories—the ampersand is part of the official name—will launch its first collections this spring in ten European countries.
   There will be seven bricks-and-mortar boutiques in Barcelona, Berlin, København, London, Milano, Paris and Stockholm, while Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK will see online shops at
   & Other Stories will offer shoes, bags, accessories, beauty and ready-to-wear items. According to the company, ‘The aim is to design lasting wardrobe treasures within a wide price range. In the creative ateliers in Paris and Stockholm diversified fashion collections are designed with great attention to detail and quality at an affordable price.’
   The physical stores are located at: Passeig de Gràcia 8–10, Barcelona; Neue Schönhauser Straße 15, Berlin; Amagertorv 29, København; 256–8 Regent Street, London; Corso Vittorio Emanuele 1, Milano; 277 rue Saint-Honoré, Paris; and Biblioteksgatan 11, Stockholm.
   Online, & Other Stories is at, and on Facebook, Twitter, YouTube and Tumblr.

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