H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips.
A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence of its creative director Donald Schneider, H&M had connected itself successfully to major music acts. First it was Lana Del Rey, and now it has tied in with Beyoncé’s latest world tour.
The campaign features ‘Beyoncé as Mrs Carter in H&M’, and now Beyoncé has revealed more details of the tour itself.
The video shows her in multiple costume changes, including glittering catsuits, as well as scenes atop a piano and flying on a trapeze. She performs ‘Halo’, ‘Run the World (Girls)’ and ‘Love on Top’.
Sixty-one shows are planned for Europe and North America (detailed on her website, along with ticket purchase links), so the ‘world’ aspect of the tour is not entirely accurate. Beyoncé’s promotional team is offering tour exclusives, ticket pre-sales and VIP packages as part of the tour for those who wish to provide their personal details to join her ‘Beyhive’ blog.