Lucire
The global fashion magazine March 20, 2025 
Out now: Lucire issue 50, with free postage for UK

Behind the scenes with David Beckham and Georgia May Jagger’s shoots for H&M

January 12, 2013/2.32

Hennes & Mauritz Hennes & Mauritz (H&M) has released behind-the-scenes images of upcoming campaigns featuring David Beckham and Georgia May Jagger.    Beckham, who has a underwear range with the Swedish retail giant called David Beckham Bodywear at H&M, features in the new campaign directed by filmmaker Guy Ritchie and filmed in Beverly Hills.   […]

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Stella McCartney and Common Affairs win H&M prizes at Elle Sverige’s 2013 gala

/2.13

Above An earlier photograph of Stella McCartney, receiving the British Designer of the Year Award, presented by Salma Hayek. At the Elle Sverige gala at Stockholm’s Grand Hotel last night, designer Stella McCartney took home the H&M and Elle Conscious Award, given out to those actively working on sustainability and fashion.    Hennes & Mauritz, […]

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& Other Stories to launch in ten European countries; seven with physical stores

January 9, 2013/8.23

H&M brand & Other Stories—the ampersand is part of the official name—will launch its first collections this spring in ten European countries.    There will be seven bricks-and-mortar boutiques in Barcelona, Berlin, København, London, Milano, Paris and Stockholm, while Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK will see online […]

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Doutzen Kroes, Sarah Jessica Parker, Hélèna Christensen launch Maison Martin Margiela–H&M collaboration

October 24, 2012/10.57

BFAnyc.com Billy Farrell/BFAnyc.com While Coty held its party in Soho, H&M headed to the financial district in New York to launch its latest designer collaboration, with Maison Martin Margiela.    Celebrities attending the do included Doutzen Kroes, Julianne Moore, Leigh Lezark, Sarah Jessica Parker, Mena Suvari, Kanye West, Hélèna Christensen, Selma Blair, Alan Cumming and […]

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Anna Dello Russo at H&M launches with Paris Fashion Week celebrity party

September 28, 2012/11.55

Swedish retailer Hennes & Mauritz played its part at Paris Fashion Week this year, launching its Anna Della Russo at H&M collection at the Paradis Latin cabaret club. The star-studded guest list included Poppy Delevingne, Olivier Theyskens, Rachel Zoe, Jefferson Hack, Peter Dundas, Toni Garrn, Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana. The […]

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David Beckham shows off his latest pics for his H&M Bodywear range

/14.16

Alasdair McLellan for H&M We first reported on the David Beckham Bodywear range for H&M last year, and the UK launch earlier this year. Now, the celebrity footballer is gearing up for the second underwear and fashion promotion for the Swedish retailer.    New black-and-white photographs by Alasdair McLellan, shot in Los Angeles, have been […]

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H&M announces accessories’ collaboration with Anna Dello Russo

May 3, 2012/7.59

Magnus Magnusson Top Designs from the Anna Dello Russo at H&M collection. Above Anna Dello Russo and H&M’s Margareta van den Bosch. In the spirit of having famous designers collaborate on mass-market fashion, H&M has said that it will now work with fashion director Anna Dello Russo on a new accessories’ collection.    The new […]

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Donatella Versace collaborates with H&M for autumn 2011

June 21, 2011/10.34

The next H&M guest designer is Donatella Versace, with the H&M by Versace collection débuting for autumn 2011 on November 17, in 300 stores globally and online.    According to the Swedish company, the women’s collection will feature studded leather, silk and colourful prints, including high heels and costume jewellery. The men’s collection will focus […]

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