Lucire
The global fashion magazine May 7, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Supermodel Elle Macpherson, Gary Lineker star in Walkers Crinkles TVC

April 28, 2011/13.10

Supermodel Elle Macpherson stars with former England striker Gary Lineker in a humorous TV commercial for Walkers Crinkles crisps in the UK.    The premise of the commercial is Macpherson becoming jealous of Lineker’s fondness for the crisps.    Lineker lip-syncs ‘Groovy Kind of Love’, plays the piano and rides on a motorcycle in the […]

Read more



Billy parodies William and Kate, set on a council estate

April 21, 2011/13.24

To those of us of a certain generation, Billy was a musical based on the novel Billy Liar, starring Michael Crawford. But to this generation, it may well be this parody of the Royal Wedding shown below, answering a ‘What if?’    In this case: what if Prince William and Kate Middleton lived on an […]

Read more



Chanel make-up turns into robots in fun animation

February 14, 2011/8.35

There’s a spot of fun this season with Chanel make-up: the company has released a video where its make-up products turn into five robots that fly, jump and strike a pose.    It’s a huge departure from the sumptuous films that the Chanel brand is known for.    Peter Philips, Chanel Make-up’s creative director, said […]

Read more



George W. Bush promotes Decision Points at Facebook

November 30, 2010/11.43

He never had much of a chance to talk about it during his administration, but here is former US president, George W. Bush, championing corporate social responsibility as he promotes his book, Decision Points. We also never thought we would have in the same sentence: Bush, Facebook and California, but here we are: as part […]

Read more



A great finalé for the Palin book tour

December 12, 2009/6.07

[Cross-posted] Looks like the Palinomenon has continued, this time on The Tonight Show with Conan O’Brien, where the former governor got her own back against William Shatner, who had lampooned two of her speeches and excerpts from her autobiography.    Judging by the audience applause, the response to Sarah Palin—you know, the Sarah Palin with […]

Read more



Renault launches Laguna 3 ad campaign with Eric Cantona

March 23, 2009/10.18

Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media.    Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light.    The campaign breaks today in France […]

Read more



Fiction from The New York Times, courtesy the Yes Men

November 12, 2008/21.51

A prank edition of The New York Times, published by the Yes Men, had me going a bit earlier today.    After receiving a realistic looking release and knowing that 1·2 million copies had gone out in print, it was a heck of an expensive prank from the liberal group. But it worked.    My […]

Read more



Heidi Klum nuts over knockers

November 23, 2007/23.22

Heidi Klum, the German supermodel (I believe we may use that term) stars in a commercial for the telecast of the Victoria’s Secret show next month. The promotion sees Klum joking about her breasts, referring to them as ‘great knockers’, perhaps showing how British colloquialisms have crossed the Pond.    The show, which airs on […]

Read more