Lucire
The global fashion magazine April 27, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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Emma Chamberlain stars in Pacsun’s virtually led spring–summer ’22 campaign

February 15, 2022/21.40

  Youth fashion brand Pacsun’s spring–summer 2022 campaign, featuring vlogger and influencer Emma Chamberlain, is one that’s tailored for the medium which made the 20-year-old famous. Chamberlain had worked with Pacsun before, and her 11·3 million subscribers on YouTube, as well as followers on other platforms, make for an appealing audience. The new campaign features […]

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