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Drest gets another £15 million in funding as it moves forward with v. 2

Meanwhile, The Ed Sullivan Show turns 75 with content regularly uploaded on to the web
June 20, 2023/12.49

Showing where the action’s at, Drest has secured £15 million for its new product, Drest Game 2·0.

Since its 2019 launch, Drest has recorded a 250 per cent year-on-year user growth and raised £30 million. It works with premium brands including Breitling, Cartier, Fendi, Gucci, Prada and Valentino.

Mobile gaming revenues reached $92,200 million in 2022, half of all gaming revenues worldwide.

Lucire covered Drest earlier when it launched a Kate Moss avatar. Players can dress their realistic avatars with luxury fashion and use the latest beauty products virtually.

Drest says it expects to launch an improved, metaverse-enabled version of its current offering, with the aim of becoming the leading platform for fashion, entertainment and lifestyle gamification.

Even Ed Sullivan is moving to the web, though not the metaverse. With its 75th anniversary, The Ed Sullivan Show is uploading new videos regularly to its YouTube channel and to Its library comprises 1,000 hours of content from the shows that aired every Sunday on CBS from 1948 to 1971. Copyright owner SOFA says the show has surpassed a milliard views across all channels, including YouTube, Apple Music and Facebook.

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Filed by Lucire staff