Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Ruby’s Champ collection rings in a cosy winter

May 4, 2021/13.16

Ruby is showing its new collection, dubbed Champ, with its first items going on retail sale on May 14 both on- and offline.    The collection represents both a change in season as well as change in how we do things: ‘Champ is about taking responsibility, knowing your force and driving change for a world […]

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Witchery, Ruby show what’s coming for autumn ’21

March 10, 2021/4.04

Witchery’s April arrivals form part of its Highland Escape collection for autumn–winter 2021, with checks and tartan dropping for April.    Tapping into a Scottish heritage, Witchery’s latest evokes a 1970s to 1980s mood, with designs including the pintuck check dress, with butterscotch and whisky tones (NZ$199·90); the mini button check skirt (NZ$149·90) is a […]

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Jessica Clarke models Ruby’s resort 2020–1 collection, Tides

November 10, 2020/10.31

There are bursts of colours with Ruby’s resort 2020 collection, featuring ’70s-inspired prints, knitwear, and fruity shades, as worn by international model Jessica Clarke. The collection, dubbed Tides, is, says creative director Deanna Didovich, ‘a reflection of my emotions, the ebb and flow of waves … I have felt confined and overwhelmed with change in […]

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Ruby launches a flirty winter 2013 mini-collection, Magic Hour

June 5, 2013/2.31

Ruby’s mini-collection, entitled Magic Hour, is perfect for those winter parties and a great injection of colour into your wardrobe.    Classic Breton-stripe T shirts and flirty print dresses and blouses make up the collection. Our favourites are the Magic Hour Bloom baby doll, with its winter floral pattern. This, paired with tights and fun […]

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