Spring cleaning: the Secret Room’s MTV Movie Awards’ party gets us ready for summer
Elyse Glickman It’s no secret that during the summer months, great skin and healthy hair make up the foundation for one’s warm weather look. The Secret Room once again took over the SLS Hotel’s Garden Terrace to focus their attention a variety of shampoos, skin care essentials, beauty services, and fashion accessories to get the […]
We still want our MTV: the Secret Room celebrates the great outdoors
A decade ago, the MTV Movie Awards was Young Hollywood’s kick-off party to summer. In more recent years, it became the unofficial Oscar season “after-party” with its strategic move to April. That said, the pre-MTV Movie Awards festivities planned by Rita Branch and Amy Boatright of the Secret Room (which made the SLS Hotel’s Garden […]
The Secret Room Events for the 2014 Golden Globes: going to the dogs and cats
Top The Secret Room Events’ 2014 swag bag. Above Boheme Jewellery. The intrepid ladies at the Secret Room Events have always had the best interests of animals at heart, especially with their long-standing associations with PETA and the Humane Society. However, they took that theme to the next level with their event celebrating the 2014 […]
Myshoppingsecrets.com launches in Australia, while new products launch for winter hair and skin
Emma Ponsonby and Myshoppingsecrets.com, which Lucire covered earlier this year, has now launched in Australia, with 100 labels represented on the site. Forty-eight of the one hundred are already shipping to Australia and Ponsonby says she expects the number to grow rapidly. The site originally launched in the UK in February, and in New Zealand […]
Nicole Scherzinger is Herbal Essences’ new global ambassador
Life doesn’t stop for Nicole Scherzinger: right after finishing the US version of The X Factor, hair care brand Herbal Essences has announced that she is its new global ambassador. Commercials featuring the former Pussycat Dolls singer will break in July, in print and online formats. It is expected that some of her music […]
Wella introduces Professionals Care and Styling ranges
Hair care specialist Wella has introduced Wella Professionals Care, a range made up of innovative technology, premium ingredients and delicious fragrances for an indulging experience that you can see, touch and smell. Fragrant notes of lemon and grapefruit, creamy peach and floral bouquet are combined with multi-sensorial ingredients such as diamond dust and champagne extract […]
A Long Term Relationship with hair
Given the long hair trend is back in a big way, it was refreshing to learn of a new Clairol product especially geared to it. Herbal Essences Long Term Relationship has higher conditioning levels, which should guard against damage better. Not bad for a mass-market brand, with shampoo, conditioner and treatment mask. There’s a red […]
