A decade ago, the MTV Movie Awards was Young Hollywood’s kick-off party to summer. In more recent years, it became the unofficial Oscar season “after-party” with its strategic move to April. That said, the pre-MTV Movie Awards festivities planned by Rita Branch and Amy Boatright of the Secret Room (which made the SLS Hotel’s Garden Terrace a ‘Secret Garden’, for all intents and purposes) ended up being a great summertime kick-off anyway, thanks to a myriad of fantastic, healthy and environmentally friendly must-have products for the forthcoming summer months.
It is also fitting that their cause célèbre this time around was California Wildlife Center (above), a non-profit organization dedicated to the rescue, rehabilitation and release of sick, injured and orphaned native wildlife. The Center fulfils this environmental operative by providing expert medical and rehabilitative care, community outreach and education, habitat protection for animals running the gamut from bobcats and mountain lions to birds and reptiles. Since 1998, CWC has experienced a steady increase in animal patients, caring for more than 32,000 wild animals, and in the process, educating communities, homeowners, teachers, students and businesses about protecting California’s environment.
While requisite awards’ show glamour was provided by Terani Couture and coloured diamond jewellery from Leibish & Co., and 2Xist was back with its wildly popular upscale watch collection and colourful summer socks, there were also many stylish and sensible products for wardrobe and home sure to keep celebrities, trend-setters and even their pets cool throughout the summer—figuratively and literally.
With sunglasses and the perfect summertime bag being on the top of everybody’s shopping list, it was impossible to miss the vibrant bags from Lola Blue, beautifully crafted from upholstery fabric in colour combinations that ran the gamut from neutrals with pops of colour, to more daring bags that captured a variety of moods, from a southwestern colour palette to eye-catching pastel hues. Which one to pick? That’s a tough one, but I opted for the Shea, a hobo style just big enough for an Ipad, camera and wallet. Long Beach-based Kahoy, created by Ralph P. Santos, offers a small but stunning collection of sunglasses and prescription frames hand-made from bamboo, textured wood and tasteful plastics. It was challenging to select among the line’s 12 retro-chic styles. While I went with the aviator-inspired Boracay with in tortoise, I wavered between those and the prescription Makati frame.
Baylee Nasco offered pet beds and blankets that would probably have dogs and cats in a similar quandary, with their soft fabrics and beautiful colours. And while foodies would agree the Takeya Flash Chill Iced Tea Maker is an attractive accessory for summertime home entertaining, picking a flavour of tea is another thing, or six to be exact (Classic Black, Tropical Black, Fresh Green, Green Mint, Hibiscus Pomegranate and Coconut Lime Rooibos).
So much to choose from. However, Rita and Amy also made sure they featured plenty of great products that stood on their own. These included Aviva Hair revitalizing supplements, tank tops from the new LATS clothing line launching May 9 in Los Angeles, SteelSeries Professional Gaming Gear (after all, there were boys in the room!), Shame on Jane jewellery by Kimberly Pauly, Coquette Lingerie and Herbalosophy Shampoo.—Elyse Glickman, US West Coast Editor