Life doesn’t stop for Nicole Scherzinger: right after ﬁnishing the US version of The X Factor, hair care brand Herbal Essences has announced that she is its new global ambassador.
Commercials featuring the former Pussycat Dolls singer will break in July, in print and online formats. It is expected that some of her music will feature in them.
Herbal Essences’ marketing director Kevin Crociata said in a release, ‘Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.’
Procter & Gamble’s Herbal Essences line features shampoos and conditioners, as well as styling products. The company says the brand is about innovative technology, performance ingredients and fragrance.
In New Zealand, Herbal Essences Botanicals (RRP NZ$6·12) are available nationally. For more information, visit www.clairol.co.nz.