The global fashion magazine June 24, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Nicole Scherzinger is Herbal Essences’ new global ambassador


February 7, 2012/22.50

Nicole Scherzinger

Life doesn’t stop for Nicole Scherzinger: right after finishing the US version of The X Factor, hair care brand Herbal Essences has announced that she is its new global ambassador.
   Commercials featuring the former Pussycat Dolls singer will break in July, in print and online formats. It is expected that some of her music will feature in them.
   Herbal Essences’ marketing director Kevin Crociata said in a release, ‘Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.’
   Procter & Gamble’s Herbal Essences line features shampoos and conditioners, as well as styling products. The company says the brand is about innovative technology, performance ingredients and fragrance.
   In New Zealand, Herbal Essences Botanicals (RRP NZ$6·12) are available nationally. For more information, visit

You may also like
beauty / celebrity / entertainment / hair / living / Lucire / modelling / New York
Filed by Lucire staff

Leave a Reply

Your email address will not be published. Required fields are marked *