Virgin Atlantic begins trialling Vivienne Westwood-designed uniforms
Virgin Atlantic has begun showing its new uniforms, designed by Vivienne Westwood. Wearer trials began earlier today at airports, Clubhouses and on board Virgin Atlantic aircraft. The company says 180 staff, including crew, pilots, ground staff, Clubhouse employees and Virgin Holidays staff will trial the uniform over the next few months, ahead of the […]
Pictures from Cheryl Cole’s 30th birthday appear on Instagram and Twitter
Lisa Laudat via Twitter Kimberly Walsh via Instagram Just to show that interest in Cheryl Cole hasn’t dimmed, the British media have covered her 30th birthday party at Hakkasan in Las Vegas, Nevada, on Sunday, even if they have cobbled the story together via Twitter. Britain’s sweetheart is looking a bit worse for wear […]
Sponsored video: V-Energy silences the trolls at V-Hab
A Lucire special promotion V-Energy has a humorous campaign breaking today that blends our wired, social media-savvy culture with the real world—and not necessarily with the right consequences. It’s very well timed. The campaign breaks soon after Facebook announced it would begin supporting hashtags, the six-year-old invention that began on Twitter that purported to […]
Round-up: G by Guess launches Fast & Furious 6 capsule; Madrubb shows Latex fashions for spring
Top A Fast & Furious 6 tie-in from G by Guess. Above Madrubb, the Madrid Latex fashion company, launches its spring–summer collection. The Fast and the Furious franchise might not be Lucire readers’ cup of tea, and our closest connection to it was when we featured actress and former Miss Israel Gal Gadot on our […]
See by Chloé launches in the UK with an online video competition
Coty and its new fragrance for Chloé, See by Chloé, has launched an online competition to coincide with its UK release. The new competition, located at www.seebychloe-fragrance.com, encourages fans to make personalized advertisements for the fragrance based around four mini-webisodes. Each of the videos can be customized with users uploading three photographs, choosing […]
Justin Bieber appears in Adidas Neo’s spring–summer 2013 online look book
In another fashion–music tie-up, Adidas Neo, the German company’s sub-brand targeted at teenagers, secured the services of Justin Bieber for its spring–summer 2013 campaign last October. The campaign has now been released with a digital look book. The look book is available at adidas.com/neoliveyourstyle, featuring Bieber alongside Neo teens in 12 short interactive films. […]
Victoria’s Secret has had a promotion for its VSX Sexy Sport Collection, with models Adriana Lima and Erin Heatherton at the company’s Herald Square store in New York City. The collection includes sports bras, yoga and capri pants, tops, jackets and other offerings. Victoria’s Secret has also teamed up with Shape.com: fans can win […]
Pirelli calendar for 2013 features Summer Rayne Oakes, Adriana Lima, Petra Němcová, Liya Kebede
Steve McCurry for Pirelli Above Summer Rayne Oakes and Adriana Lima appear in the 2013 Pirelli calendar. This year’s Pirelli calendar, launching presently in Rio de Janeiro, has a Lucire connection: our Summer Rayne Oakes appears in it. We’ve been following its launch today as Summer Rayne—best known for her work in the […]
Sponsored video: Volvo wants to find out what you have inside your car
A Lucire special promotion Trust the Swedes to get engagement from their audiences. Volvo—which may have a parent in the Far East—is taking a decidedly Swedish approach to market research. From the home of relationship marketing, and numerous pioneering websites, Volvo wants to find out more about how people use their cars, and has sponsored […]
Video released of Lady Gaga’s September Vogue cover shoot
After Lady Gaga “leaked” (reportedly with the consent of editor-in-chief Anna Wintour) the September 2012 cover last week, Vogue has released a video of the shoot featuring the musical superstar, as well as a promotional story on its website to sell the iconic issue. September is traditionally Vogue’s biggest issue, and this one is […]
