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See by Chloé launches in the UK with an online video competition


News

April 4, 2013/23.33


Coty and its new fragrance for Chloé, See by Chloé, has launched an online competition to coincide with its UK release.
   The new competition, located at www.seebychloe-fragrance.com, encourages fans to make personalized advertisements for the fragrance based around four mini-webisodes.
   Each of the videos can be customized with users uploading three photographs, choosing the mood from the options available, and letting the website generate a new, personalized ad. The ad can then be shared with their friends on Facebook, and entered online into the competition.
   Fragrances and accessories from See by Chloé are up for grabs.
   See by Chloé is a floral fragrance, with notes of sandalwood and vanilla. Top notes are bergamot, with mid-notes of apple blossom and jasmine.
   The brand was first introduced by Chloé as an extension in 2001, with more casual styles, though prices can creep up near the US$1,000 mark, though considerably less than the typical four-figure sums one normally might pay for something from the main line. The fragrance is, however, only a recent introduction.
   Each of the inspiration videos can also be viewed below.


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beauty / entertainment / film / London / Lucire / Paris / TV / Web 2·0
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