Sebastian Professional has teamed up with fashion designer Mara Hoffman, which sees a Mara Hoffman for Sebastian custom scarf given away with its latest limited-edition designer gift set.
The gift pack comprises the Sebastian Professional Volupt shampoo and conditioner, along with Hoffman’s scarf, which features bold colours and graphic prints, inspired by her own spring 2013 collection, which had a São Paulo theme. The scarf has a retail value of US$120.
Sebastian Professional lead hairstylist Thomas Dunkin says the scarf suits current trends: ‘This print is bold, beautiful and inspiring. Combine this with braids for a cool urban look or leave hair down and very natural, and tie the scarf in a bow at the crown for a more ’50s vibe.’
The choice of Hoffman, with her Brazilian-themed spring collection, ties in with Sebastian’s Urban Explorer promotion, which educates consumers on different hair trends around the globe. The gift set shows step-by-step styling tricks from Dunkin as part of the promotion.
Dunkin himself had led Hoffman’s hair styling at her spring 2013 show at New York Fashion Week.
The pack will be available from Sebastian salons across the US for US$25 from May–June 2013.
Details of Sebastian salons can be found at www.sebastianprofessional.com.